Have you ever shopped online, and wondered how a certain pair of sunglasses would look with your face’s shape? Now is the time to wonder no more, because Augmented Reality (AR) has bridged the gap between online shopping and the out-of-store shopper.
Want to know more about this new age method of advertising that is spreading like wild fire? Read below to learn more about the exciting new strategy named, Augmented Advertising.
Augmented Reality (AR) is ‘All the Buzz’ in the world of advertising.
Many of us have played Pokémon Go or have engaged in other types of virtual reality games before. In fact, if you have ever uploaded your picture onto Facebook and virtually tried on lipstick or an outfit, then you too have participated in Augmented Reality (AR). Although this particular technology has been around for a while, Augmented Reality (AR) is now rapidly becoming a powerful tool for brands to engage with consumers.
Advertisers are now using Augmented Reality (AR) in full force!
Augmented Advertising is often used in many social media platforms, because consumers enjoy participating, along with sharing. Actually, even though the augmented advertisements are goofy, humorous, and hard to ignore, a lot of technology and sophisticated artificial intelligence was used while creating the ads.
Social media platforms use Augmented Advertisements.
Facebook has jumped on the Augmented Advertising bandwagon, and is now working with businesses to showcase their products on Facebook. By including Augmented Reality (AR) into social media advertisements, consumers can virtually try products on with a touch of a button. According to an article written by Anthony Ha, Facebook plans to offer Augmented Advertising to businesses in both Messenger and Instagram, in the near future. Finally as technology progresses, the average consumer will see more social media platforms that use Augmented Reality (AR) in their advertisements.
If you would like to learn more about Augmented Advertising, click on this link for more information!