Optimize CTR in Google Ads

What is CTR?

One of the cornerstones of digital advertising terms to know is click-through rate, or CTR. This metric provides a ratio of the number of clicks on link or call to action. Click-through rate is calculated by simply dividing the amount of clicks by the amount of impressions, then multiplying by 100. So for example, if a link received 1,000 views and 15 clicks, the CTR is 1.5%

Why does CTR matter?

Click-through rate is a vital tool to use for any pay-per-click advertising campaign. It is often utilized to evaluate the overall health of a campaign. This is due to search based platforms, such as Google, using CTR and other metrics to assess a site’s content and relevance to the platform’s users. The idea behind this is that if CTR is high, the site’s content is useful and helpful to people searching for certain keywords. Because of this, the site will continue to show in a higher rank. Having the site show more frequently is a reward for creating relevant content. This results in a happy user and provides the advertiser with a more engaged audience.  

What is a good CTR?

Oftentimes, CTR will vary from campaign to campaign or keyword to keyword. Thus explaining why there is no exact or set number to aim for with pay-per-click CTR. With this in mind, however, it is good practice to compare one’s CTR to its industry averages. In addition, search network ads tend to have a higher Click-through rate averaging at 1.91% Display network ads have a lower average CTR of 0.35%. Of course, a “good” click-through rate would be above the average percentages. 

How can CTR be improved?

The most common ways to improve CTR are keyword management, copywriting, and ad extensions.

Keyword Management

Relevant keywords are essential to improving and maintaining higher CTR. It is important to keep your target audience in mind when drafting these keywords and get specific by using long-tail keywords.

Long-tail keywords are more like key phrases since they include more than two words. These types of keywords are tailored to the individual close to a point-of-purchase rather than someone only researching. This tactic sets the campaign apart from competitors and seeks out people who are more likely to purchase. 

Copywriting

Being unique in copywriting is the key to success here. It is easy to ignore most search ads because they all follow the same pattern. Standing out can be as easy as including more numbers than competitors in the ad’s headline. Get creative, because there is only so much space allowed for the ad’s copy. 

Ad Extensions

Ad extensions are additional links, call outs or information on the site. Call extensions provide a phone number or a button to call when on mobile. Location extensions give the physical address of the business and may offer a button for directions.Extensions like these are great to attract a user’s mouse for more information because of the easy interaction being offered. Seller rating extensions appear automatically if the business is rated four stars or higher which instills trust in the user viewing the ad. Finally, sitelink extensions promote supplemental links on the ad and help with broad match searches. The idea behind all ad extensions is to add more text and info to the ad in hopes of it becoming more relevant to searches.

If you are interested in learning more about how to optimize your CTR, contact Adventure Ad Agency.

The Augmented Reality in Augmented Advertising

Have you ever shopped online, and wondered how a pair of sunglasses would look with your face’s shape? Wonder no more, because Augmented Reality (AR) has bridged the gap between online shopping and the out-of-store shopper.

Want to know more about this new age method of advertising that is spreading like wild fire? Read below to learn more about the exciting new strategy named, Augmented Advertising.

Augmented Reality (AR) is ‘All the Buzz’ in the world of advertising.

Many of us have played Pokémon Go or have engaged in other types of virtual reality games before. In fact, if you have ever uploaded your picture onto Facebook and virtually tried on lipstick, then you too have participated in Augmented Reality (AR). Although this particular technology has been around for a while, Augmented Reality (AR) is now rapidly becoming a powerful tool for brands to engage with consumers.

Advertisers are now using Augmented Reality (AR) in full force!

Augmented Advertising is often used in many social media platforms, because consumers enjoy participating, along with sharing. Actually,the augmented advertisements are goofy, humorous, and hard to ignore. Furthermore, a lot of technology and sophisticated artificial intelligence was used while creating the ads.

Social media platforms use Augmented Advertisements.

Facebook has jumped on the Augmented Advertising bandwagon, and is now working with businesses to showcase their products on Facebook. By including Augmented Reality (AR) into social media advertisements, consumers can virtually try products with a touch of a button. According to an article written by Anthony Ha, Facebook plans to offer Augmented Advertising to businesses in both Messenger and Instagram.Finally as technology progresses, the average consumer will see more social media platforms that use Augmented Reality (AR) in their advertisements.

If you would like to learn more about Augmented Advertising, click on this  link for more information!

What in the World is Guerilla Marketing?

Most of us at some time or another have sold lemonade as a child or had a yard sale in our front yard. If you are one that did, do you remember the low cost and creative tactics used to attract business?

Without question, your cost to operate your lemonade stand, or yard sale was likely $20.00 or less. However, your sale brought in more money than what you put in to it. This is a great example of Guerilla marketing!

What is Guerilla marketing exactly?

Guerrilla marketing is a high energy, creative marketing strategy that promotes products, services, people and organizations, at a low cost.

Although Guerrilla marketing is highly effective for small businesses, large companies who don’t use traditional advertising channels should also consider Guerrilla marketing. As a matter of fact, it is actually very common for large businesses to use Guerrilla marketing, especially during long-running advertising campaigns.

You may be asking yourself, “Why is this strategy called Guerilla marketing?” To explain, the term ‘Guerilla marketing’ originated by Jay Conrad Levinson, in his 1984 book “Guerilla Advertising.”

More important, the term Guerrilla marketing got its inspiration from a form of warfare, called ‘Guerrilla Warfare.’ Guerrilla warfare strategies included ambush, and elements of surprise. Furthermore, Guerrilla marketing’s main point is to take the consumer by surprise. Consumers should feel positive about the advertised product or service.

In conclusion, most Guerilla marketing activities are done in large populated areas, such as the beach, busy streets, public places, and shopping centers. Some examples of Guerilla marketing are….

  • Sample Distributing
  • PR Stunts
  • Viral Videos
  • Airplane Banners

If you would like some ideas and to learn more about Guerrilla marketing, read this article for more information on how your business can effectively benefit from Guerrilla marketing. Feel free to contact us at Adventure Ad Agency and learn how to use Guerrilla Marketing in your advertising campaign.

The Importance of Outdoor Advertising!

Driving down the road and passing an eye popping billboard, will certainly grab your attention! In just a few seconds, the billboard’s bright colors, bold text, and catchy product image, just informed you about a HUGE tire sale at a local tire store, in your town. None the less, you may not have been thinking about your old tires, until the bright colored billboard reminded you, that you could use some new tires for your car.

Billboard advertising is effective, because Americans are constantly on the go, and spending more time traveling, more than they are spending time at home, watching television.

According to The Outdoor Advertising Association of America, as of 2010, 90 percent of Americans will travel down an interstate daily, using at least one car. As a matter of fact, more and more mobile consumers see billboards every day, while traveling to and from their jobs, or during their leisure time.

Billboards have been used to advertise since 1867, and are still ranking high as a popular advertising medium, today.

If you are considering outdoor advertising for your business, here are the three most popular billboards, used today….

  1. Standard Billboards are commonly used billboards, with ads printed or painted on to paper that is applied and removed to a billboard, by workers.
  2. Digital Billboards are increasing in popularity, these billboard’s advertisements can be launched instantly, using modern technology. Digital billboards, also allow animations, moving text, and videos.
  3. Wall Scape Billboards are the largest type of billboards that are either hand painted, or printed.

Contact us at this website for more information, on how you can jump start your advertising campaign with outdoor advertising!

Adventure Ad Agency

The Road to Legal Advertising

Did you know that all forms of legal advertising were once prohibited in the United States, by the American Bar Association? Until the 1970s, The American Bar Association considered legal advertising to be tasteless, and unprofessional. As a result, attorneys were only limited to using their business cards, when advertising their legal services. Later on, the Supreme Court ruled that attorney’s use of “commercial speech” would be protected under the First Amendment.

Unlike today, most early legal advertisements were fairly boring, where you would see ads with Scales of Justice clipart, surrounded by text, or a picture of an attorney standing in front of legal books. Shortly after, television, radio commercials, along with billboard and bus advertisements, emerged in the 1980s and 1990s.

Without a doubt, the road to legal advertising has been long; however, with the growing competition among law firms, it is necessary to advertise. In fact, the days of Yellow page advertising are far in the rearview mirror. In order to speed ahead on the fast track of legal advertising, you will want to update yourself with the latest trends in advertising that will help grow your business.

Here are some examples of current trends …

  • Industry News
  • Content
  • PPC
  • SEO
  • Social Media
  • Web design and more!

If you’d like to learn more about popular legal marketing trends, and how your law firm can benefit, contact us by using this link.

What’s up with Snapchat?

Have you taken a look at Snapchat advertising lately? We sure have, and we know it can get complicated. Let us break it down for you. Whether you are an advertiser or a snapchat user, this information can be useful to know.

Here is what snapchat has to offer in terms of advertising! The what, why, and how much …

1. SNAP ADS

What? Mobile Video ads with a choice of interactive elements such as games and quizes …

Why? The swipe-up rate for Snap Ads is 5X higher than the average click-through rate for other comparable social platforms.

How much? Varies, starts at $3,000/month to run the ad.

2. SPONSORED LENSES

What? A custom lense to be present on snapchat for all users to play with …

Why? Snapchatters tend to play with Sponsored Lenses for an average of 20 seconds.

How much? Depends on the day. For instance, it is around $700,000 for holidays or special events!

3. NATIONWIDE SPONSORED GEOFILTER

What? A custom filter to be present on snapchat in specific location for users to utilize when taking pictures.

Why? Snapchatters not only see your filter, but can share and send images with you filter to friends.

How much? Undetermined, but a much cheaper alternative to sponsored lenses

4. SPONSORED LOCAL GEOFILTERS

What? Just like nationwide geofilters, expect local and pinpointed to a specific area.

Why? A great and reasonable offering to reach young audiences with high ROI!

How much? Cheapest offering! Can be as little as $5!

5. SNAPCHAT DISCOVER

What? Ads are placed in the premium discover section of the app by big names such as Cosmo, Daily Mail, and the NBA.

Why? This is reserved almost exclusively for the big brands.

How much? Very expensive, starting at $50,000/day

6. SNAP TO UNLOCK FILTERS/CODES

What? Find QR codes and snapchat them to unlock exclusive and innovative ads

Why? This is new, new, new.

How much? Unknown

It’s shocking just how big a role advertising plays in Snapchat. Be sure to stay on the look out for these cool features, and even if you’re a small business owner, consider the effect they can have on your business.

All this information was acquired from Wallaroo Media’s article. Check back in to their article for updates and further details on these advertising strategies. Also for more information, check out Snapchat!

Have you heard of Experiential Marketing?

Have you heard of experiential marketing? If not, this blog post is for you. Don’t worry if this is your first time hearing about it. You have probably already experienced it in your life.

While it’s been around for a long time, marketers have finally created a name for it. Experiential marketing is a marketing strategy that engages with a consumer in a real-life, hands-on manner. This can be giving a consumer an opportunity to try out a new project, or this can be awarding possible customers with the experience of a life time such as a trip out to headquarters or a luxury vacation.

If you are finding it hard to picture what experiential marketing is, just think back to the last time a grocery story gave you a food samples or had a booth set up to teach you how to cook or use a product. This is experiential marketing at a basic level.

Be careful not to mistake this with event marketing, which is very similar. Experiential marketing is less focused on events such as fundraisers or concerts, and it is more focused on allowing consumers to come in contact with your brand or products. Plus, this strategy can work not only for Business-to-Consumer brands, but also for Business-to-Business brands.

If you are not sure about the value of experiential marketing, it is important to know that it is not just about the value the experience creates immediately, but it is also about the buzz it builds and dialogue it creates overtime. According to an article on HubSpot, 71% of people share these experiences. This is extremely valuable when we think about the power of social media in marketing and advertising. A lot of times hashtags and social media is incorporated into these experiential marketing strategies.

To learn more, check out this article on the best experiential marketing campaigns or reach out to us at Adventure Ad Agency.

Just Pin It!

If you have heard of the social media site Pinterest, you probably only know of it as a site for women to collect design ideas, share recipes, and drool over DIY projects. However, there is so much more to Pinterest. If you plan it right, Pinterest can actually help advertise and market for some businesses in a fun and exciting way.

The first thing to note is this will not work for all business types. Using Pinterest as a social media marketing tool obviously will help lifestyles companies more than say a law office. This is important to keep in mind as you read on.

However, Pinterest provides the unique opportunity for customers to find you and your products and/or services in a fun and friendly atmosphere. Unlike a lot of other social media platforms, it is not overwhelmed with ads jumping in the users fact. Plus, people who go on Pinterest have a problem or a need and are looking for a solution. Since the audience is already looking for you and your products, the audience will be much more likely to engage with your product or service.

There are two main ways you can use Pinterest as a marketing tool.

The first is the branding approach. With this method, you simply want to build your brand. You create a Pinterest account for your business with the hope of sharing ideas, information, and inspiration with your customers and possible potential customers. This is similar to the idea behind blogging. By sharing ideas, you build a community of customers.

Some of the businesses that might benefit from this approach are event planners. These boards can allow them to show case events they have pulled off, while also serving as a tool for other groups to find inspiration. It doesn’t always have to be as clear as that. For example, an athletic wear company could have a Pinterest with boards highlighting best athletic equipment, great excursive routines, and more. Not only would these boards please and aid existing clients, but it can creates another touch points for future customers to be exposed to your brand.

The second is the product marketing approach. If you create a Pinterest board, you can show off your products and services. For instance, an event planner as I said can post its past events for people to see. This strategy works outside the service industry too. If you have a cool company producing, let’s say t-shirts, you can post all the different shirts you have on Pinterest with links back to your website.

These two approaches do not have to be used separately. In the case of the event planner, it would be easy to be both. Just make sure what ever you do, you are doing it intentionally. It is easy to get lost in the clutter and charm of Pinterest.

Nevertheless, one of the biggest benefits of Pinterest is how quickly and easily information is shared and re-shared through pinning. If you think this marketing strategy could work for you, explore Pinterest for a few hours and have some fun.

How to Stay Organized

In any marketing department or advertising agency, staying organized is an important part of making sure everything’s running smoothly. From keeping track of invoices to managing social media, strong organizational skills are a must.

Unfortunately, organization doesn’t come easily for everyone. The problem is most people think being organized is harder than it actually is. Most people avoid it then, making it even harder to be organized.

The number one way you can be more organized is by doing a little bit everyday. Set aside five minutes during your day whether it be first thing in the morning or right before you walk out the door to clean stuff up. Even if you make the simple effort to clear your desk off once a day, it will be a lot easier and more manageable than trying to do it at the end of the week.

Another great way to stay organized is to keep and maintain a planner or schedule. Personally, if I don’t write it down, I will forget, and having one place to keep all your important dates and deadlines is a great way to keep your desk from being covered in unreadable sticky notes. Keeping a planner will also give you a main source to store important information like passwords and wifi codes for when you need them.

A simple way to avoid clutter and disorganization is trying not to eat at your desk. Nothing gets in your way more than food and trash, and if you you have a coffee cup or a drink, make sure you have a lid. Nothing says a mess like a spilt cup of coffee.

Finally, remember that organization is not cleaning, it is simply an intentionally effort to arrange, prepare, or structure things. You may make the argument you like messy and you work in chaos. It is okay to be messy, but you can be messy and organized at the same time.

If your five minutes every day of organizing makes more piles and more paper, that is great as long as you get to all of your meetings on time and don’t lose track of that password. Everyone has a different method, just make an effort to find the best way for you to stay organized.

What is SEO?

You may be wondering what does the acronym SEO mean. Turns out, those three letters stand for search engine optimization. While that phrase sounds nice, what does it actually mean? What is search engine optimization?

Search engine optimization or SEO for short is the process of using concentrated strategies and methods in order to obtain a high ranking page placement on search engines in order to enhance traffic to a website. This kind of direction of traffic to sites through search engines is called organic traffic, whereas typing the url of the website you want to go to directly in is direct traffic.

All too often the first thing people do when they have a problem is Google it, and sometimes the winner of who gets the business is simply the first person to come up as a search result. Since so many people use search engines then, optimizing search engines or optimizing your rank on these platforms is critical for businesses.

However, how do people affect their rank on search engines? The website Search Engine Land provides a great video explaining SEO in even more detail and also goes into the different factors that affect your page rank. The creative way they highlight these factors is in their “Periodic Table of SEO Success Factors, as can be seen below.

This table simply highlights the many different factors these search engine algorithms take into consideration when determining page rank. The overarching categories of factors are content, architecture, HTML, trust, links, personal, and social. From there, these categories look at all different types of things from speed of service and answers and quality of content to number of links and the trust associated with the website.

Controlling all of these variables may seem like an immense tasks. However, by increasing your rank in search engines, you can directly increase business with zero to small amounts of money spent. The goal should be to start with enhancing one or two of these aspects, and when you finish, simply move on to two more.

For more information about SEO, see our informative infographic on the new versus the old SEO that explains why SEO is so important.