Is your Advertising Campaign Holiday Ready?

‘The Holiday Season’ is the most wonderful time of the year! Halloween is just around the corner. Subsequently, Thanksgiving, Christmas, and other holidays are following close behind. In fact, before you realize it, the busiest time of year will be here. Are you ready?

How is your holiday advertising campaign? Is your business prepared and ready for the holidays? As a matter of fact, Black Friday and Cyber Monday have been marked on the calendars as the official beginning of the holiday rush.

Do you want your business to ring with jingle bells and whistles? Keep reading this blog to see a list of tips on things to consider when jump starting your advertising campaign into this year’s holiday season. The following tips will give you an idea on how to promote your sales, and how to prepare for the best time of the year, for your business!

Tips on how to plan your Holiday Advertising Campaign

1. Start planning early
2. Research what your competition is doing
3. Offer specials and discounts
4. Stay focused on what works
5. Offer customer loyalty programs and specials
6. Keep your website and social media updated
7. Use a Geo Fencing strategy
8. Compete and drive customers to your business using TV, radio, and other media

Here is another article on some holiday tips to consider. If you would like more information on how to drive customers to your business, contact Adventure Ad Agency by clicking on this link.

Adventure Ad Agency

Do you Know the Different Types of Local Advertising?

Most of us have reviewed an advertisement on TV, billboard, social media, or a local magazine and never thought about all of the different types of advertisers or the different types of local advertising. For one thing, most of us didn’t really know that there were various forms of local advertisers and local advertising. We just saw, read, or heard the message that was in front of us at the time.

What are the different forms of advertisements, types of local advertisers, and types of local advertising? In this blog we will go over all of the types of advertisements, local advertisers, and the different types of local advertising.
First, let’s go over the different forms of advertisements and latest trends….

What are the different forms of advertisements?

  • Television and Radio Advertisements are both traditional forms of media advertising
  • Brochures, magazines, and newspaper advertisement media are also a traditional form of advertising
  • Direct marketing, Geo fencing, guerrilla advertising, social media, and product placement are all modern forms of advertisements.

What are the different forms of local advertisers?

  • Dealers of local franchisees
  • Retailers who sell brand merchandise, such as grocery stores and department stores
  • Specialty business that sells services such as banks, insurance, florist, bakers, repair stores, music stores, and more
  • Government and nonprofit organizations

What are the different types of local advertising?

  • Product advertising that promotes a certain product or service
  • Classified advertising that is used in newspapers and buyer and seller publications
  • Institutional Advertising promotes an idea of the company that markets a product and service
  • Regular Price-line Advertising keeps the consumer informed about its service or merchandise
  • Sale advertising that places two or more items on sale
  • Clearance advertising a form of advertising used to clear out old inventory so that new inventory can be moved in its place

If you are considering advertising for your business read this article for more information about advertising, and contact our office today about how we can help you with your advertising needs.

Stay calm!

Is Your Presentation Ready for Your Public Speaking Event?

Did you know that public speaking dates as far back as the Egyptian days? The most popular forms of speaking date back to ancient Greece and Roman days, where a style of speaking called Rhetoric was formed. Plato, Aristotle, and Socrates were the three main players in those speaking days, but have developed a skill that would be taught in schools for centuries to come. None the less, public speaking is very important in today’s working world, which is why many universities require all students to take a public speaking class.

Most of us would rather pull a tooth than to stand in front of an audience and speak. Furthermore, in most business environments speaking during presentations is a normal everyday occurrence. In most cases, the average presentation requires a speaker, and a Powerpoint presentation.

When preparing for your speech and or presentation, here are some things that you will want to know…

What type of speech are you going to use for your public speaking event or presentation?

4 Types of Speeches

Ceremonial Speaking: Ceremonial speeches are common at weddings, funerals, office parties, and graduations. Ceremonial speakers typically have a personal connection with his or her audience and will often include a toast.

Informative Speaking: Informative speaking is the process of informing one’s audience on the topic and subject discussion. This type of speech is used to relay information to the audience, rather than to persuade or demonstrate to the listeners.

Demonstrative Speaking: These types of speech require the speaker to demonstrate and describe a process while speaking to the audience. While using action to explain a process, the speaker can educate his or her audience on how to cook, fish, or use a product.

Persuasive Speaking: Persuasive speaking is the most glamorous style of speaking because it is typically used by lawyers and presidents. The persuasive speech is to persuade the audience to believe or become emotionally involved about the speaker’s viewpoints. This type of speech is used in advertising as well, where the advertiser tries to persuade its audience to buy a product or service.

Now that we have learned about the four different types of public speaking, below are some tips on how to prepare for your presentation…

1. Learn about your audience
2. Choose your speech
3. Practice your speech, and know your subject
4. Create powerful Powerpoint slides using the 10/20/30 rule
5. Add visuals and audio to your slides if needed

For more information on preparing for your next presentation read this article. Contact us today on how we can help you succeed by clicking on this link.

Messages

Is your Brand Message sticking?

We all have listened to a song on the radio that has played over and over in our heads all day repeating the same message over and over again. When this occurs it is often called an ‘Ear worm’, also known as a ‘Brain worm’.

If you are a business owner, wouldn’t it be nice to have an ‘Ad worm’ stick into your target consumer’s brain for the day? To be exact, communicating the main takeaway of your business’s message is important, only you don’t want to lose your audience’s attention. Furthermore, changing up your brand message while sticking to the main ideas, is better than using repetitive messages.

Every business should learn the four sources of brand messaging, in order to create brand coherence to their target audience.

Let’s take a broader look into the four sources of brand messaging below…

What is the difference between Planned and Unplanned messages?

Planned

A planned message is usually delivered through mass media, and is one of the most traditional forms of brand messaging. Ideally, this form of brand messaging uses advertising, promotional materials, publicity releases, and more. Ironically, even though this form of messaging does not always have the greatest impact, it does allow a business to control how the message is placed.

Unplanned

A celebrity’s name and personality is their brand, and often celebrities feel as if bad publicity is good publicity. Despite the status, celebrities generally believe that any type of news keep their name in to the media. Unfortunately, gossip and bad word of mouth reviews are often uncontrollable. These types of messages are what we call unplanned.

What is the difference between a Service Message and a Product Message?

Service

The service message should include all details about your business’s services, and how a consumer will benefit from them. In a competitive business world, it is imperative that your service message explain the business’s core competency over its competition. Most important, explaining the service’s quality and how a consumer will benefit by using the service, will help give you a competitive edge.

Product

Understanding your target’s thoughts and needs are essential in planning your product message. Before launching your business product, you’ll want to explore target group sessions, and product testers. This will enable your business to gain feedback about how your product message engages with your target audience.

Listed below are five questions that every business should be able to answer before launching a new product…

1. Who is your ideal target market?
2. What problems and concerns do your consumers have?
3. How will you solve your customer’s problems?
4. What are the benefits offered by your product?
5. How is your product better than the competitor’s product?

For more information on Brand Messaging read this article, and check out his link. Our blog also has helpful tips on other ways to enhance your brand.

Facbook Ad

Secrets behind Effective Facebook Ads

These days it seems like the internet is oversaturated with content. From text to pictures to informational videos, information is every where, and Facebook is no exception.

Every time you go onto Facebook you are bombarded with information and advertisements. The problem for advertisers is with so much out there, how can we be sure that our Facebook ads are effective and actually reaching the attention of our viewer.

Step 1 – Use unique and engaging images for Facebook Ads

A simple Facebook text post with no images is not going to cut it in todays day-in-age. People respond best to images, especially images that show people. When people are in images, it is easier for people to relate and respond. These images will also show emotions which draw people in to your advertisement.

Next time you go to choose an image for your Facebook post consider adding people. Also, choose an image that actually demonstrates or shows your business’s or product’s value proposition. However, there are other ways to get peoples attention. People love to see bright, contrasting colors. Also, people love to laugh and be surprised, so an image that is “out of the ordinary” might just be perfect for catching your audiences attention. For more help creating and choose effective images for your Facebook advertisements, check out this article.

Step 2 – Create content you want to engage with

A simple rule of thumb is do not post content you would not want to see on your Facebook. One way to test this is to ask, “would you be willing to share this business post on your personal account?” If not, try something different. In fact, it benefits to actual ask this to yourself and other employees. From this collaboration, you can gain valuable feedback that may help improve it.

Another great ideas is that you should like your business’s Facebook ads and encourage other employees and friends to do so. In fact, when people in a business start liking their own ads, the posts engagement almost always increased.

Step 3 – Don’t be afraid to try different strategies

We have all heard the expression “stupid is doing the same thing and expecting a different result.” If you aren’t getting the results you want or need from your Facebook advertisement, change your settings! Change your budget. Change your target audience demographics. Just change.

You may actually think you have chosen the ideal settings, but unless you are a well-seasoned professional you may not know correctly what those settings are. If you check out this article by Hootsuite, you will see a number of tips for how to improve your Facebook advertisements and also how to play around with and change change change your settings to optimize your advertising campaign.

For more information on social media and advertising, check out our blog or contact Adventure Ad Agency.

What type of Leader are you?

One of the most important things for any business is strong leadership. Good leaders are the difference between effectively executed advertising plans and poorly executed plans. No matter the style you prefer, it is unavoidable to realize leadership is important.

If you feel like your business is not doing as well as it could be, perhaps it is time to consider your leadership style and what it means for your business and advertising plan. Each leadership style has its pros and cons, and the best leadership style depends on many things from your business to your personality to your goals.

There are five main types of leaders. The first is the managerial leader. This leader is given their power solely because of a position of authority. These leaders tend to have the least influence as people are simply listening because they have to, not because they want to. While this style is effective in larger organizations with a strict hierarchy, the biggest weakness of this leadership style is that there is a lack of connection with the people being led.

On the other side of things, there is the relational leader. This leader focuses on building relationships with people. This enables them to lead and influence people through mutual respect and trust. This leadership style is very effective, especially in small organizations. In advertising, using relational leadership is important to develop relationships with media organizations and with customers.

There is also the motivational leader who leads based upon their connection and drive to develop themselves and those around them. Similar to the motivational leader, there is the inspirational leader who works on inspiring others through their own self growth and development. Both leadership styles can be important when approaching a deadline. These leaders can help drive their employees to finalize marketing decisions and execute plans.

Finally, there is the transformational leader. This leadership style is actually one of the strongest and most effective styles. these leaders have a passion and feel called to help transform others. They share many of the qualities and aspects of relational and motivational and inspirational leaders. No matter the organization or the plan that needs to be executed, this leadership style can be great for turning an organization around.

Top Traits for Aspiring Advertisers

Working in the advertising industry is an exciting and eye-opening experience. We may be a bit biased, but we love the fast-paced, dynamic environment of advertising and marketing. If you are thinking of pursing a career in advertising and marketing or even if you have already begun your career, there are three main traits you need to succeed in the advertising world.

1. Be Adaptable

The advertising and marketing industry is constantly changing. This is part of why we love our jobs. No day at the office is ever the same. We constantly need to be learning about the next best thing for our clients to achieve their goals. Whether you work for an agency, work for a business, or for yourself, you need to be adaptable to your environment. You need to stay on top of the changing trends throughout not just your market, but also the world.

This trait also helps with many task advertisers are asked to complete in their day-to-day office work. Our advertising agency is constantly having to think on our feet as we work with a variety of media sources from TV stations to radio.

2. Utilize Strong Communication Skills

Due to the fact we work with a variety of media of companies, as well as our clients, communication could not be more important. Not only do we need to make sure we properly and fully understand the goals and desires of our clients, we also need to be able to communicate these goals and desires in the advertising materials and to other media agencies. Additionally, we need to be able to communicate with our clients the advantages and disadvantages of various decisions.

Strong communications skills are not only important in agencies though. Inside a business, it is important that advertising works closely with other departments in the business to ensure that the advertising message being shared with the public accurately and properly reflects the business’s products and values.

3. Be a Engaged Learner

Learning never stops, especially in the advertising industry. As I have said already, markets and trends are ever-changing. There are constantly new ways to advertise and new ways to reach consumers. Part of the job of being an advertiser is to keep on learning. If you want to succeed in this industry, you need to be an engaged learner who actively seeks out more knowledge.

At the end of the day, these three traits are extremely important. However, they are just the starting point. The traits you have on top of these such as drive, passion, intelligence, etc. are what will separate you from others. If you are considering pursing a career in advertising, make sure to identify what three other characteristics are unique to you and consider how these will help you be successful in an advertising career.