What type of Leader are you?

One of the most important things for any business is strong leadership. Good leaders are the difference between effectively executed advertising plans and poorly executed plans. No matter the style you prefer, it is unavoidable to realize leadership is important.

If you feel like your business is not doing as well as it could be, perhaps it is time to consider your leadership style and what it means for your business and advertising plan. Each leadership style has its pros and cons, and the best leadership style depends on many things from your business to your personality to your goals.

There are five main types of leaders. The first is theĀ managerial leader. This leader is given their power solely because of a position of authority. These leaders tend to have the least influence as people are simply listening because they have to, not because they want to. While this style is effective in larger organizations with a strict hierarchy, the biggest weakness of this leadership style is that there is a lack of connection with the people being led.

On the other side of things, there is the relational leader. This leader focuses on building relationships with people. This enables them to lead and influence people through mutual respect and trust. This leadership style is very effective, especially in small organizations. In advertising, using relational leadership is important to develop relationships with media organizations and with customers.

There is also the motivational leader who leads based upon their connection and drive to develop themselves and those around them. Similar to the motivational leader, there is the inspirational leader who works on inspiring others through their own self growth and development. Both leadership styles can be important when approaching a deadline. These leaders can help drive their employees to finalize marketing decisions and execute plans.

Finally, there is the transformational leader. This leadership style is actually one of the strongest and most effective styles. these leaders have a passion and feel called to help transform others. They share many of the qualities and aspects of relational and motivational and inspirational leaders. No matter the organization or the plan that needs to be executed, this leadership style can be great for turning an organization around.

Top Traits for Aspiring Advertisers

Working in the advertising industry is an exciting and eye-opening experience. We may be a bit biased, but we love the fast-paced, dynamic environment of advertising and marketing. If you are thinking of pursing a career in advertising and marketing or even if you have already begun your career, there are three main traits you need to succeed in the advertising world.

1. Be Adaptable

The advertising and marketing industry is constantly changing. This is part of why we love our jobs. No day at the office is ever the same. We constantly need to be learning about the next best thing for our clients to achieve their goals. Whether you work for an agency, work for a business, or for yourself, you need to be adaptable to your environment. You need to stay on top of the changing trends throughout not just your market, but also the world.

This trait also helps with many task advertisers are asked to complete in their day-to-day office work. Our advertising agency is constantly having to think on our feet as we work with a variety of media sources from TV stations to radio.

2. Utilize Strong Communication Skills

Due to the fact we work with a variety of media of companies, as well as our clients, communication could not be more important. Not only do we need to make sure we properly and fully understand the goals and desires of our clients, we also need to be able to communicate these goals and desires in the advertising materials and to other media agencies. Additionally, we need to be able to communicate with our clients the advantages and disadvantages of various decisions.

Strong communications skills are not only important in agencies though. Inside a business, it is important that advertising works closely with other departments in the business to ensure that the advertising message being shared with the public accurately and properly reflects the business’s products and values.

3. Be a Engaged Learner

Learning never stops, especially in the advertising industry. As I have said already, markets and trends are ever-changing. There are constantly new ways to advertise and new ways to reach consumers. Part of the job of being an advertiser is to keep on learning. If you want to succeed in this industry, you need to be an engaged learner who actively seeks out more knowledge.

At the end of the day, these three traits are extremely important. However, they are just the starting point. The traits you have on top of these such as drive, passion, intelligence, etc. are what will separate you from others. If you are considering pursing a career in advertising, make sure to identify what three other characteristics are unique to you and consider how these will help you be successful in an advertising career.