Is your Advertising Campaign Holiday Ready?

‘The Holiday Season’ is the most wonderful time of the year! Halloween is just around the corner. Subsequently, Thanksgiving, Christmas, and other holidays are following close behind. In fact, before you realize it, the busiest time of year will be here. Are you ready?

How is your holiday advertising campaign? Is your business prepared and ready for the holidays? As a matter of fact, Black Friday and Cyber Monday have been marked on the calendars as the official beginning of the holiday rush.

Do you want your business to ring with jingle bells and whistles? Keep reading this blog to see a list of tips on things to consider when jump starting your advertising campaign into this year’s holiday season. The following tips will give you an idea on how to promote your sales, and how to prepare for the best time of the year, for your business!

Tips on how to plan your Holiday Advertising Campaign

1. Start planning early
2. Research what your competition is doing
3. Offer specials and discounts
4. Stay focused on what works
5. Offer customer loyalty programs and specials
6. Keep your website and social media updated
7. Use a Geo Fencing strategy
8. Compete and drive customers to your business using TV, radio, and other media

Here is another article on some holiday tips to consider. If you would like more information on how to drive customers to your business, contact Adventure Ad Agency by clicking on this link.

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Do you Know the Different Types of Local Advertising?

Most of us have reviewed an advertisement on TV, billboard, social media, or a local magazine and never thought about all of the different types of advertisers or the different types of local advertising. For one thing, most of us didn’t really know that there were various forms of local advertisers and local advertising. We just saw, read, or heard the message that was in front of us at the time.

What are the different forms of advertisements, types of local advertisers, and types of local advertising? In this blog we will go over all of the types of advertisements, local advertisers, and the different types of local advertising.
First, let’s go over the different forms of advertisements and latest trends….

What are the different forms of advertisements?

  • Television and Radio Advertisements are both traditional forms of media advertising
  • Brochures, magazines, and newspaper advertisement media are also a traditional form of advertising
  • Direct marketing, Geo fencing, guerrilla advertising, social media, and product placement are all modern forms of advertisements.

What are the different forms of local advertisers?

  • Dealers of local franchisees
  • Retailers who sell brand merchandise, such as grocery stores and department stores
  • Specialty business that sells services such as banks, insurance, florist, bakers, repair stores, music stores, and more
  • Government and nonprofit organizations

What are the different types of local advertising?

  • Product advertising that promotes a certain product or service
  • Classified advertising that is used in newspapers and buyer and seller publications
  • Institutional Advertising promotes an idea of the company that markets a product and service
  • Regular Price-line Advertising keeps the consumer informed about its service or merchandise
  • Sale advertising that places two or more items on sale
  • Clearance advertising a form of advertising used to clear out old inventory so that new inventory can be moved in its place

If you are considering advertising for your business read this article for more information about advertising, and contact our office today about how we can help you with your advertising needs.

Stay calm!

Is Your Presentation Ready for Your Public Speaking Event?

Did you know that public speaking dates as far back as the Egyptian days? The most popular forms of speaking date back to ancient Greece and Roman days, where a style of speaking called Rhetoric was formed. Plato, Aristotle, and Socrates were the three main players in those speaking days, but have developed a skill that would be taught in schools for centuries to come. None the less, public speaking is very important in today’s working world, which is why many universities require all students to take a public speaking class.

Most of us would rather pull a tooth than to stand in front of an audience and speak. Furthermore, in most business environments speaking during presentations is a normal everyday occurrence. In most cases, the average presentation requires a speaker, and a Powerpoint presentation.

When preparing for your speech and or presentation, here are some things that you will want to know…

What type of speech are you going to use for your public speaking event or presentation?

4 Types of Speeches

Ceremonial Speaking: Ceremonial speeches are common at weddings, funerals, office parties, and graduations. Ceremonial speakers typically have a personal connection with his or her audience and will often include a toast.

Informative Speaking: Informative speaking is the process of informing one’s audience on the topic and subject discussion. This type of speech is used to relay information to the audience, rather than to persuade or demonstrate to the listeners.

Demonstrative Speaking: These types of speech require the speaker to demonstrate and describe a process while speaking to the audience. While using action to explain a process, the speaker can educate his or her audience on how to cook, fish, or use a product.

Persuasive Speaking: Persuasive speaking is the most glamorous style of speaking because it is typically used by lawyers and presidents. The persuasive speech is to persuade the audience to believe or become emotionally involved about the speaker’s viewpoints. This type of speech is used in advertising as well, where the advertiser tries to persuade its audience to buy a product or service.

Now that we have learned about the four different types of public speaking, below are some tips on how to prepare for your presentation…

1. Learn about your audience
2. Choose your speech
3. Practice your speech, and know your subject
4. Create powerful Powerpoint slides using the 10/20/30 rule
5. Add visuals and audio to your slides if needed

For more information on preparing for your next presentation read this article. Contact us today on how we can help you succeed by clicking on this link.

Messages

Is your Brand Message sticking?

We all have listened to a song on the radio that has played over and over in our heads all day repeating the same message over and over again. When this occurs it is often called an ‘Ear worm’, also known as a ‘Brain worm’.

If you are a business owner, wouldn’t it be nice to have an ‘Ad worm’ stick into your target consumer’s brain for the day? To be exact, communicating the main takeaway of your business’s message is important, only you don’t want to lose your audience’s attention. Furthermore, changing up your brand message while sticking to the main ideas, is better than using repetitive messages.

Every business should learn the four sources of brand messaging, in order to create brand coherence to their target audience.

Let’s take a broader look into the four sources of brand messaging below…

What is the difference between Planned and Unplanned messages?

Planned

A planned message is usually delivered through mass media, and is one of the most traditional forms of brand messaging. Ideally, this form of brand messaging uses advertising, promotional materials, publicity releases, and more. Ironically, even though this form of messaging does not always have the greatest impact, it does allow a business to control how the message is placed.

Unplanned

A celebrity’s name and personality is their brand, and often celebrities feel as if bad publicity is good publicity. Despite the status, celebrities generally believe that any type of news keep their name in to the media. Unfortunately, gossip and bad word of mouth reviews are often uncontrollable. These types of messages are what we call unplanned.

What is the difference between a Service Message and a Product Message?

Service

The service message should include all details about your business’s services, and how a consumer will benefit from them. In a competitive business world, it is imperative that your service message explain the business’s core competency over its competition. Most important, explaining the service’s quality and how a consumer will benefit by using the service, will help give you a competitive edge.

Product

Understanding your target’s thoughts and needs are essential in planning your product message. Before launching your business product, you’ll want to explore target group sessions, and product testers. This will enable your business to gain feedback about how your product message engages with your target audience.

Listed below are five questions that every business should be able to answer before launching a new product…

1. Who is your ideal target market?
2. What problems and concerns do your consumers have?
3. How will you solve your customer’s problems?
4. What are the benefits offered by your product?
5. How is your product better than the competitor’s product?

For more information on Brand Messaging read this article, and check out his link. Our blog also has helpful tips on other ways to enhance your brand.

The Augmented Reality in Augmented Advertising

Have you ever shopped online, and wondered how a pair of sunglasses would look with your face’s shape? Wonder no more, because Augmented Reality (AR) has bridged the gap between online shopping and the out-of-store shopper.

Want to know more about this new age method of advertising that is spreading like wild fire? Read below to learn more about the exciting new strategy named, Augmented Advertising.

Augmented Reality (AR) is ‘All the Buzz’ in the world of advertising.

Many of us have played Pokémon Go or have engaged in other types of virtual reality games before. In fact, if you have ever uploaded your picture onto Facebook and virtually tried on lipstick, then you too have participated in Augmented Reality (AR). Although this particular technology has been around for a while, Augmented Reality (AR) is now rapidly becoming a powerful tool for brands to engage with consumers.

Advertisers are now using Augmented Reality (AR) in full force!

Augmented Advertising is often used in many social media platforms, because consumers enjoy participating, along with sharing. Actually,the augmented advertisements are goofy, humorous, and hard to ignore. Furthermore, a lot of technology and sophisticated artificial intelligence was used while creating the ads.

Social media platforms use Augmented Advertisements.

Facebook has jumped on the Augmented Advertising bandwagon, and is now working with businesses to showcase their products on Facebook. By including Augmented Reality (AR) into social media advertisements, consumers can virtually try products with a touch of a button. According to an article written by Anthony Ha, Facebook plans to offer Augmented Advertising to businesses in both Messenger and Instagram.Finally as technology progresses, the average consumer will see more social media platforms that use Augmented Reality (AR) in their advertisements.

If you would like to learn more about Augmented Advertising, click on this  link for more information!

What in the World is Guerilla Marketing?

Most of us at some time or another have sold lemonade as a child or had a yard sale in our front yard. If you are one that did, do you remember the low cost and creative tactics used to attract business?

Without question, your cost to operate your lemonade stand, or yard sale was likely $20.00 or less. However, your sale brought in more money than what you put in to it. This is a great example of Guerilla marketing!

What is Guerilla marketing exactly?

Guerrilla marketing is a high energy, creative marketing strategy that promotes products, services, people and organizations, at a low cost.

Although Guerrilla marketing is highly effective for small businesses, large companies who don’t use traditional advertising channels should also consider Guerrilla marketing. As a matter of fact, it is actually very common for large businesses to use Guerrilla marketing, especially during long-running advertising campaigns.

You may be asking yourself, “Why is this strategy called Guerilla marketing?” To explain, the term ‘Guerilla marketing’ originated by Jay Conrad Levinson, in his 1984 book “Guerilla Advertising.”

More important, the term Guerrilla marketing got its inspiration from a form of warfare, called ‘Guerrilla Warfare.’ Guerrilla warfare strategies included ambush, and elements of surprise. Furthermore, Guerrilla marketing’s main point is to take the consumer by surprise. Consumers should feel positive about the advertised product or service.

In conclusion, most Guerilla marketing activities are done in large populated areas, such as the beach, busy streets, public places, and shopping centers. Some examples of Guerilla marketing are….

  • Sample Distributing
  • PR Stunts
  • Viral Videos
  • Airplane Banners

If you would like some ideas and to learn more about Guerrilla marketing, read this article for more information on how your business can effectively benefit from Guerrilla marketing. Feel free to contact us at Adventure Ad Agency and learn how to use Guerrilla Marketing in your advertising campaign.

The Importance of Outdoor Advertising!

Driving down the road and passing an eye popping billboard, will certainly grab your attention! In just a few seconds, the billboard’s bright colors, bold text, and catchy product image, just informed you about a HUGE tire sale at a local tire store, in your town. None the less, you may not have been thinking about your old tires, until the bright colored billboard reminded you, that you could use some new tires for your car.

Billboard advertising is effective, because Americans are constantly on the go, and spending more time traveling, more than they are spending time at home, watching television.

According to The Outdoor Advertising Association of America, as of 2010, 90 percent of Americans will travel down an interstate daily, using at least one car. As a matter of fact, more and more mobile consumers see billboards every day, while traveling to and from their jobs, or during their leisure time.

Billboards have been used to advertise since 1867, and are still ranking high as a popular advertising medium, today.

If you are considering outdoor advertising for your business, here are the three most popular billboards, used today….

  1. Standard Billboards are commonly used billboards, with ads printed or painted on to paper that is applied and removed to a billboard, by workers.
  2. Digital Billboards are increasing in popularity, these billboard’s advertisements can be launched instantly, using modern technology. Digital billboards, also allow animations, moving text, and videos.
  3. Wall Scape Billboards are the largest type of billboards that are either hand painted, or printed.

Contact us at this website for more information, on how you can jump start your advertising campaign with outdoor advertising!

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The Road to Legal Advertising

Did you know that all forms of legal advertising were once prohibited in the United States, by the American Bar Association? Until the 1970s, The American Bar Association considered legal advertising to be tasteless, and unprofessional. As a result, attorneys were only limited to using their business cards, when advertising their legal services. Later on, the Supreme Court ruled that attorney’s use of “commercial speech” would be protected under the First Amendment.

Unlike today, most early legal advertisements were fairly boring, where you would see ads with Scales of Justice clipart, surrounded by text, or a picture of an attorney standing in front of legal books. Shortly after, television, radio commercials, along with billboard and bus advertisements, emerged in the 1980s and 1990s.

Without a doubt, the road to legal advertising has been long; however, with the growing competition among law firms, it is necessary to advertise. In fact, the days of Yellow page advertising are far in the rearview mirror. In order to speed ahead on the fast track of legal advertising, you will want to update yourself with the latest trends in advertising that will help grow your business.

Here are some examples of current trends …

  • Industry News
  • Content
  • PPC
  • SEO
  • Social Media
  • Web design and more!

If you’d like to learn more about popular legal marketing trends, and how your law firm can benefit, contact us by using this link.

Have you heard of Experiential Marketing?

Have you heard of experiential marketing? If not, this blog post is for you. Don’t worry if this is your first time hearing about it. You have probably already experienced it in your life.

While it’s been around for a long time, marketers have finally created a name for it. Experiential marketing is a marketing strategy that engages with a consumer in a real-life, hands-on manner. This can be giving a consumer an opportunity to try out a new project, or this can be awarding possible customers with the experience of a life time such as a trip out to headquarters or a luxury vacation.

If you are finding it hard to picture what experiential marketing is, just think back to the last time a grocery story gave you a food samples or had a booth set up to teach you how to cook or use a product. This is experiential marketing at a basic level.

Be careful not to mistake this with event marketing, which is very similar. Experiential marketing is less focused on events such as fundraisers or concerts, and it is more focused on allowing consumers to come in contact with your brand or products. Plus, this strategy can work not only for Business-to-Consumer brands, but also for Business-to-Business brands.

If you are not sure about the value of experiential marketing, it is important to know that it is not just about the value the experience creates immediately, but it is also about the buzz it builds and dialogue it creates overtime. According to an article on HubSpot, 71% of people share these experiences. This is extremely valuable when we think about the power of social media in marketing and advertising. A lot of times hashtags and social media is incorporated into these experiential marketing strategies.

To learn more, check out this article on the best experiential marketing campaigns or reach out to us at Adventure Ad Agency.

Top Advertising Must-Reads of 2017

While so many of us prefer to pick up our laptop, tablet, or cell phone to get the latest in advertising and marketing news, there are some worthwhile books out there that can help big or small businesses to better understand their audience and to improve their advertising strategies. If these books aren’t on your list for 2017, they should be.

  1. The Tipping Point by Malcolm Gladwell – This book may not be your typical advertising read. However, this non-fiction book uses illustrative examples and stories to explain human behavior in an engaging and dynamic way. Reading this book will change the way you think about ideas and marketing products.
  2. Steal Like An Artist by Austin Kleon – A fun, short read, “Steal Like An Artist” is a step back to the basics. It is a reminder of how good, innovative ideas are born. An inspirational read this book is the perfect boost you need to keep your ideas fresh and exciting.
  3. Hey, Whipple, Squeeze This: A Guide to Creating Great Ads by Luke Sullivan – New to the business scene and looking for a starter guide to advertising, but you find all the other how to advertising books boring? Give “Hey, Whipple, Squeeze This” a try! In a fun and imaginative way, the author will bring you into the narrative while also teaching you useful information about advertising.
  4. Positioning: The Battle for Your Mind by Ries and Trout – Straight-forward and all about advertising, this book will teach you the fundamentals on how to position your business, as well as your products or services. From learning to harness your competitive advantage to understanding how to forge ahead in the industry, this book is a basic.
  5. Caffeine for the Creative Mind by Stefan Mumaw and Wendy Lee Oldfield – A slightly different type of book, “Caffeine for the Creative Mind” is a practical workbook filled with exercises for you brain. Feeling sluggish and out of good ideas. Try these mental workouts. As a result, you will better be able to approach problems by considering new perspectives. Your advertising will improve as you reconsider your approach and strategies.