Is Your Presentation Ready for Your Public Speaking Event?

Did you know that public speaking dates as far back as the Egyptian days? The most popular forms of speaking date back to ancient Greece and Roman days, where a style of speaking called Rhetoric was formed. Plato, Aristotle, and Socrates were the three main players in those speaking days, but have developed a skill that would be taught in schools for centuries to come. None the less, public speaking is very important in today’s working world, which is why many universities require all students to take a public speaking class.

Most of us would rather pull a tooth than to stand in front of an audience and speak. Furthermore, in most business environments speaking during presentations is a normal everyday occurrence. In most cases, the average presentation requires a speaker, and a Powerpoint presentation.

When preparing for your speech and or presentation, here are some things that you will want to know…

What type of speech are you going to use for your public speaking event or presentation?

4 Types of Speeches

Ceremonial Speaking: Ceremonial speeches are common at weddings, funerals, office parties, and graduations. Ceremonial speakers typically have a personal connection with his or her audience and will often include a toast.

Informative Speaking: Informative speaking is the process of informing one’s audience on the topic and subject discussion. This type of speech is used to relay information to the audience, rather than to persuade or demonstrate to the listeners.

Demonstrative Speaking: These types of speech require the speaker to demonstrate and describe a process while speaking to the audience. While using action to explain a process, the speaker can educate his or her audience on how to cook, fish, or use a product.

Persuasive Speaking: Persuasive speaking is the most glamorous style of speaking because it is typically used by lawyers and presidents. The persuasive speech is to persuade the audience to believe or become emotionally involved about the speaker’s viewpoints. This type of speech is used in advertising as well, where the advertiser tries to persuade its audience to buy a product or service.

Now that we have learned about the four different types of public speaking, below are some tips on how to prepare for your presentation…

1. Learn about your audience
2. Choose your speech
3. Practice your speech, and know your subject
4. Create powerful Powerpoint slides using the 10/20/30 rule
5. Add visuals and audio to your slides if needed

For more information on preparing for your next presentation read this article. Contact us today on how we can help you succeed by clicking on this

 

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Messages

Is your Brand Message sticking?

We all have listened to a song on the radio that has played over and over in our heads all day repeating the same message over and over again. When this occurs it is often called an ‘Ear worm’, also known as a ‘Brain worm’.

If you are a business owner, wouldn’t it be nice to have an ‘Ad worm’ stick into your target consumer’s brain for the day? To be exact, communicating the main takeaway of your business’s message is important, only you don’t want to lose your audience’s attention. Furthermore, changing up your brand message while sticking to the main ideas, is better than using repetitive messages.

Every business should learn the four sources of brand messaging, in order to create brand coherence to their target audience.

Let’s take a broader look into the four sources of brand messaging below…

What is the difference between Planned and Unplanned messages?

Planned

A planned message is usually delivered through mass media, and is one of the most traditional forms of brand messaging. Ideally, this form of brand messaging uses advertising, promotional materials, publicity releases, and more. Ironically, even though this form of messaging does not always have the greatest impact, it does allow a business to control how the message is placed.

Unplanned

A celebrity’s name and personality is their brand, and often celebrities feel as if bad publicity is good publicity. Despite the status, celebrities generally believe that any type of news keep their name in to the media. Unfortunately, gossip and bad word of mouth reviews are often uncontrollable. These types of messages are what we call unplanned.

What is the difference between a Service Message and a Product Message?

Service

The service message should include all details about your business’s services, and how a consumer will benefit from them. In a competitive business world, it is imperative that your service message explain the business’s core competency over its competition. Most important, explaining the service’s quality and how a consumer will benefit by using the service, will help give you a competitive edge.

Product

Understanding your target’s thoughts and needs are essential in planning your product message. Before launching your business product, you’ll want to explore target group sessions, and product testers. This will enable your business to gain feedback about how your product message engages with your target audience.

Listed below are five questions that every business should be able to answer before launching a new product…

1. Who is your ideal target market?
2. What problems and concerns do your consumers have?
3. How will you solve your customer’s problems?
4. What are the benefits offered by your product?
5. How is your product better than the competitor’s product?

For more information on Brand Messaging read this article, and check out his link. Our blog also has helpful tips on other ways to enhance your brand.

Facbook Ad

Secrets behind Effective Facebook Ads

These days it seems like the internet is oversaturated with content. From text to pictures to informational videos, information is every where, and Facebook is no exception.

Every time you go onto Facebook you are bombarded with information and advertisements. The problem for advertisers is with so much out there, how can we be sure that our Facebook ads are effective and actually reaching the attention of our viewer.

Step 1 – Use unique and engaging images for Facebook Ads

A simple Facebook text post with no images is not going to cut it in todays day-in-age. People respond best to images, especially images that show people. When people are in images, it is easier for people to relate and respond. These images will also show emotions which draw people in to your advertisement.

Next time you go to choose an image for your Facebook post consider adding people. Also, choose an image that actually demonstrates or shows your business’s or product’s value proposition. However, there are other ways to get peoples attention. People love to see bright, contrasting colors. Also, people love to laugh and be surprised, so an image that is “out of the ordinary” might just be perfect for catching your audiences attention. For more help creating and choose effective images for your Facebook advertisements, check out this article.

Step 2 – Create content you want to engage with

A simple rule of thumb is do not post content you would not want to see on your Facebook. One way to test this is to ask, “would you be willing to share this business post on your personal account?” If not, try something different. In fact, it benefits to actual ask this to yourself and other employees. From this collaboration, you can gain valuable feedback that may help improve it.

Another great ideas is that you should like your business’s Facebook ads and encourage other employees and friends to do so. In fact, when people in a business start liking their own ads, the posts engagement almost always increased.

Step 3 – Don’t be afraid to try different strategies

We have all heard the expression “stupid is doing the same thing and expecting a different result.” If you aren’t getting the results you want or need from your Facebook advertisement, change your settings! Change your budget. Change your target audience demographics. Just change.

You may actually think you have chosen the ideal settings, but unless you are a well-seasoned professional you may not know correctly what those settings are. If you check out this article by Hootsuite, you will see a number of tips for how to improve your Facebook advertisements and also how to play around with and change change change your settings to optimize your advertising campaign.

For more information on social media and advertising, check out our blog or contact Adventure Ad Agency.

The Augmented Reality in Augmented Advertising

Have you ever shopped online, and wondered how a pair of sunglasses would look with your face’s shape? Wonder no more, because Augmented Reality (AR) has bridged the gap between online shopping and the out-of-store shopper.

Want to know more about this new age method of advertising that is spreading like wild fire? Read below to learn more about the exciting new strategy named, Augmented Advertising.

Augmented Reality (AR) is ‘All the Buzz’ in the world of advertising.

Many of us have played Pokémon Go or have engaged in other types of virtual reality games before. In fact, if you have ever uploaded your picture onto Facebook and virtually tried on lipstick, then you too have participated in Augmented Reality (AR). Although this particular technology has been around for a while, Augmented Reality (AR) is now rapidly becoming a powerful tool for brands to engage with consumers.

Advertisers are now using Augmented Reality (AR) in full force!

Augmented Advertising is often used in many social media platforms, because consumers enjoy participating, along with sharing. Actually,the augmented advertisements are goofy, humorous, and hard to ignore. Furthermore, a lot of technology and sophisticated artificial intelligence was used while creating the ads.

Social media platforms use Augmented Advertisements.

Facebook has jumped on the Augmented Advertising bandwagon, and is now working with businesses to showcase their products on Facebook. By including Augmented Reality (AR) into social media advertisements, consumers can virtually try products with a touch of a button. According to an article written by Anthony Ha, Facebook plans to offer Augmented Advertising to businesses in both Messenger and Instagram.Finally as technology progresses, the average consumer will see more social media platforms that use Augmented Reality (AR) in their advertisements.

If you would like to learn more about Augmented Advertising, click on this  link for more information!

What in the World is Guerilla Marketing?

Most of us at some time or another have sold lemonade as a child or had a yard sale in our front yard. If you are one that did, do you remember the low cost and creative tactics used to attract business?

Without question, your cost to operate your lemonade stand, or yard sale was likely $20.00 or less. However, your sale brought in more money than what you put in to it. This is a great example of Guerilla marketing!

What is Guerilla marketing exactly?

Guerrilla marketing is a high energy, creative marketing strategy that promotes products, services, people and organizations, at a low cost.

Although Guerrilla marketing is highly effective for small businesses, large companies who don’t use traditional advertising channels should also consider Guerrilla marketing. As a matter of fact, it is actually very common for large businesses to use Guerrilla marketing, especially during long-running advertising campaigns.

You may be asking yourself, “Why is this strategy called Guerilla marketing?” To explain, the term ‘Guerilla marketing’ originated by Jay Conrad Levinson, in his 1984 book “Guerilla Advertising.”

More important, the term Guerrilla marketing got its inspiration from a form of warfare, called ‘Guerrilla Warfare.’ Guerrilla warfare strategies included ambush, and elements of surprise. Furthermore, Guerrilla marketing’s main point is to take the consumer by surprise. Consumers should feel positive about the advertised product or service.

In conclusion, most Guerilla marketing activities are done in large populated areas, such as the beach, busy streets, public places, and shopping centers. Some examples of Guerilla marketing are….

  • Sample Distributing
  • PR Stunts
  • Viral Videos
  • Airplane Banners

If you would like some ideas and to learn more about Guerrilla marketing, read this article for more information on how your business can effectively benefit from Guerrilla marketing. Feel free to contact us at Adventure Ad Agency and learn how to use Guerrilla Marketing in your advertising campaign.

The Importance of Outdoor Advertising!

Driving down the road and passing an eye popping billboard, will certainly grab your attention! In just a few seconds, the billboard’s bright colors, bold text, and catchy product image, just informed you about a HUGE tire sale at a local tire store, in your town. None the less, you may not have been thinking about your old tires, until the bright colored billboard reminded you, that you could use some new tires for your car.

Billboard advertising is effective, because Americans are constantly on the go, and spending more time traveling, more than they are spending time at home, watching television.

According to The Outdoor Advertising Association of America, as of 2010, 90 percent of Americans will travel down an interstate daily, using at least one car. As a matter of fact, more and more mobile consumers see billboards every day, while traveling to and from their jobs, or during their leisure time.

Billboards have been used to advertise since 1867, and are still ranking high as a popular advertising medium, today.

If you are considering outdoor advertising for your business, here are the three most popular billboards, used today….

  1. Standard Billboards are commonly used billboards, with ads printed or painted on to paper that is applied and removed to a billboard, by workers.
  2. Digital Billboards are increasing in popularity, these billboard’s advertisements can be launched instantly, using modern technology. Digital billboards, also allow animations, moving text, and videos.
  3. Wall Scape Billboards are the largest type of billboards that are either hand painted, or printed.

Contact us at this website for more information, on how you can jump start your advertising campaign with outdoor advertising!

The Road to Legal Advertising

Did you know that all forms of legal advertising were once prohibited in the United States, by the American Bar Association? Until the 1970s, The American Bar Association considered legal advertising to be tasteless, and unprofessional. As a result, attorneys were only limited to using their business cards, when advertising their legal services. Later on, the Supreme Court ruled that attorney’s use of “commercial speech” would be protected under the First Amendment.

Unlike today, most early legal advertisements were fairly boring, where you would see ads with Scales of Justice clipart, surrounded by text, or a picture of an attorney standing in front of legal books. Shortly after, television, radio commercials, along with billboard and bus advertisements, emerged in the 1980s and 1990s.

Without a doubt, the road to legal advertising has been long; however, with the growing competition among law firms, it is necessary to advertise. In fact, the days of Yellow page advertising are far in the rearview mirror. In order to speed ahead on the fast track of legal advertising, you will want to update yourself with the latest trends in advertising that will help grow your business.

Here are some examples of current trends …

  • Industry News
  • Content
  • PPC
  • SEO
  • Social Media
  • Web design and more!

If you’d like to learn more about popular legal marketing trends, and how your law firm can benefit, contact us by using this link.

What’s up with Snapchat?

Have you taken a look at Snapchat advertising lately? We sure have, and we know it can get complicated. Let us break it down for you. Whether you are an advertiser or a snapchat user, this information can be useful to know.

Here is what snapchat has to offer in terms of advertising! The what, why, and how much …

1. SNAP ADS

What? Mobile Video ads with a choice of interactive elements such as games and quizes …

Why? The swipe-up rate for Snap Ads is 5X higher than the average click-through rate for other comparable social platforms.

How much? Varies, starts at $3,000/month to run the ad.

2. SPONSORED LENSES

What? A custom lense to be present on snapchat for all users to play with …

Why? Snapchatters tend to play with Sponsored Lenses for an average of 20 seconds.

How much? Depends on the day. For instance, it is around $700,000 for holidays or special events!

3. NATIONWIDE SPONSORED GEOFILTER

What? A custom filter to be present on snapchat in specific location for users to utilize when taking pictures.

Why? Snapchatters not only see your filter, but can share and send images with you filter to friends.

How much? Undetermined, but a much cheaper alternative to sponsored lenses

4. SPONSORED LOCAL GEOFILTERS

What? Just like nationwide geofilters, expect local and pinpointed to a specific area.

Why? A great and reasonable offering to reach young audiences with high ROI!

How much? Cheapest offering! Can be as little as $5!

5. SNAPCHAT DISCOVER

What? Ads are placed in the premium discover section of the app by big names such as Cosmo, Daily Mail, and the NBA.

Why? This is reserved almost exclusively for the big brands.

How much? Very expensive, starting at $50,000/day

6. SNAP TO UNLOCK FILTERS/CODES

What? Find QR codes and snapchat them to unlock exclusive and innovative ads

Why? This is new, new, new.

How much? Unknown

It’s shocking just how big a role advertising plays in Snapchat. Be sure to stay on the look out for these cool features, and even if you’re a small business owner, consider the effect they can have on your business.

All this information was acquired from Wallaroo Media’s article. Check back in to their article for updates and further details on these advertising strategies. Also for more information, check out Snapchat!

Have you heard of Experiential Marketing?

Have you heard of experiential marketing? If not, this blog post is for you. Don’t worry if this is your first time hearing about it. You have probably already experienced it in your life.

While it’s been around for a long time, marketers have finally created a name for it. Experiential marketing is a marketing strategy that engages with a consumer in a real-life, hands-on manner. This can be giving a consumer an opportunity to try out a new project, or this can be awarding possible customers with the experience of a life time such as a trip out to headquarters or a luxury vacation.

If you are finding it hard to picture what experiential marketing is, just think back to the last time a grocery story gave you a food samples or had a booth set up to teach you how to cook or use a product. This is experiential marketing at a basic level.

Be careful not to mistake this with event marketing, which is very similar. Experiential marketing is less focused on events such as fundraisers or concerts, and it is more focused on allowing consumers to come in contact with your brand or products. Plus, this strategy can work not only for Business-to-Consumer brands, but also for Business-to-Business brands.

If you are not sure about the value of experiential marketing, it is important to know that it is not just about the value the experience creates immediately, but it is also about the buzz it builds and dialogue it creates overtime. According to an article on HubSpot, 71% of people share these experiences. This is extremely valuable when we think about the power of social media in marketing and advertising. A lot of times hashtags and social media is incorporated into these experiential marketing strategies.

To learn more, check out this article on the best experiential marketing campaigns or reach out to us at Adventure Ad Agency.

Just Pin It!

If you have heard of the social media site Pinterest, you probably only know of it as a site for women to collect design ideas, share recipes, and drool over DIY projects. However, there is so much more to Pinterest. If you plan it right, Pinterest can actually help advertise and market for some businesses in a fun and exciting way.

The first thing to note is this will not work for all business types. Using Pinterest as a social media marketing tool obviously will help lifestyles companies more than say a law office. This is important to keep in mind as you read on.

However, Pinterest provides the unique opportunity for customers to find you and your products and/or services in a fun and friendly atmosphere. Unlike a lot of other social media platforms, it is not overwhelmed with ads jumping in the users fact. Plus, people who go on Pinterest have a problem or a need and are looking for a solution. Since the audience is already looking for you and your products, the audience will be much more likely to engage with your product or service.

There are two main ways you can use Pinterest as a marketing tool.

The first is the branding approach. With this method, you simply want to build your brand. You create a Pinterest account for your business with the hope of sharing ideas, information, and inspiration with your customers and possible potential customers. This is similar to the idea behind blogging. By sharing ideas, you build a community of customers.

Some of the businesses that might benefit from this approach are event planners. These boards can allow them to show case events they have pulled off, while also serving as a tool for other groups to find inspiration. It doesn’t always have to be as clear as that. For example, an athletic wear company could have a Pinterest with boards highlighting best athletic equipment, great excursive routines, and more. Not only would these boards please and aid existing clients, but it can creates another touch points for future customers to be exposed to your brand.

The second is the product marketing approach. If you create a Pinterest board, you can show off your products and services. For instance, an event planner as I said can post its past events for people to see. This strategy works outside the service industry too. If you have a cool company producing, let’s say t-shirts, you can post all the different shirts you have on Pinterest with links back to your website.

These two approaches do not have to be used separately. In the case of the event planner, it would be easy to be both. Just make sure what ever you do, you are doing it intentionally. It is easy to get lost in the clutter and charm of Pinterest.

Nevertheless, one of the biggest benefits of Pinterest is how quickly and easily information is shared and re-shared through pinning. If you think this marketing strategy could work for you, explore Pinterest for a few hours and have some fun.