Have you heard of Experiential Marketing?

Have you heard of experiential marketing? If not, this blog post is for you. Don’t worry if this is your first time hearing about it. You have probably already experienced it in your life.

While it’s been around for a long time, marketers have finally created a name for it. Experiential marketing is a marketing strategy that engages with a consumer in a real-life, hands-on manner. This can be giving a consumer an opportunity to try out a new project, or this can be awarding possible customers with the experience of a life time such as a trip out to headquarters or a luxury vacation.

If you are finding it hard to picture what experiential marketing is, just think back to the last time a grocery story gave you a food samples or had a booth set up to teach you how to cook or use a product. This is experiential marketing at a basic level.

Be careful not to mistake this with event marketing, which is very similar. Experiential marketing is less focused on events such as fundraisers or concerts, and it is more focused on allowing consumers to come in contact with your brand or products. Plus, this strategy can work not only for Business-to-Consumer brands, but also for Business-to-Business brands.

If you are not sure about the value of experiential marketing, it is important to know that it is not just about the value the experience creates immediately, but it is also about the buzz it builds and dialogue it creates overtime. According to an article on HubSpot, 71% of people share these experiences. This is extremely valuable when we think about the power of social media in marketing and advertising. A lot of times hashtags and social media is incorporated into these experiential marketing strategies.

To learn more, check out this article on the best experiential marketing campaigns or reach out to us at Adventure Ad Agency.

Just Pin It!

If you have heard of the social media site Pinterest, you probably only know of it as a site for women to collect design ideas, share recipes, and drool over DIY projects. However, there is so much more to Pinterest. If you plan it right, Pinterest can actually help advertise and market for some businesses in a fun and exciting way.

The first thing to note is this will not work for all business types. Using Pinterest as a social media marketing tool obviously will help lifestyles companies more than say a law office. This is important to keep in mind as you read on.

However, Pinterest provides the unique opportunity for customers to find you and your products and/or services in a fun and friendly atmosphere. Unlike a lot of other social media platforms, it is not overwhelmed with ads jumping in the users fact. Plus, people who go on Pinterest have a problem or a need and are looking for a solution. Since the audience is already looking for you and your products, the audience will be much more likely to engage with your product or service.

There are two main ways you can use Pinterest as a marketing tool.

The first is the branding approach. With this method, you simply want to build your brand. You create a Pinterest account for your business with the hope of sharing ideas, information, and inspiration with your customers and possible potential customers. This is similar to the idea behind blogging. By sharing ideas, you build a community of customers.

Some of the businesses that might benefit from this approach are event planners. These boards can allow them to show case events they have pulled off, while also serving as a tool for other groups to find inspiration. It doesn’t always have to be as clear as that. For example, an athletic wear company could have a Pinterest with boards highlighting best athletic equipment, great excursive routines, and more. Not only would these boards please and aid existing clients, but it can creates another touch points for future customers to be exposed to your brand.

The second is the product marketing approach. If you create a Pinterest board, you can show off your products and services. For instance, an event planner as I said can post its past events for people to see. This strategy works outside the service industry too. If you have a cool company producing, let’s say t-shirts, you can post all the different shirts you have on Pinterest with links back to your website.

These two approaches do not have to be used separately. In the case of the event planner, it would be easy to be both. Just make sure what ever you do, you are doing it intentionally. It is easy to get lost in the clutter and charm of Pinterest.

Nevertheless, one of the biggest benefits of Pinterest is how quickly and easily information is shared and re-shared through pinning. If you think this marketing strategy could work for you, explore Pinterest for a few hours and have some fun.

Are Social Media Scheduling Platforms Worth It?

As more and more businesses jump into social media advertising, the more work it seems needs to be done. While Facebook provides the great service of allowing you to schedule your posts, other social media sites such as Twitter, Instagram, or even LinkedIn don’t. While it may seem simple enough to hire a social media manager or two to take on the extra workload and schedule posts throughout the day, the workload does not actually need to be as heavy as it seems.

Many different platforms have come out to allow you to schedule your posts through their application and it posts to social media for you. The major player is Hootsuite, but there is also other platforms such as Social Booster, Buffer, Sproutsocial, and more that are more or less similar to Hootsuite.

Some of the different services include management tools for managing several different social media accounts on one screen, post scheduling, detailed analytics reports, and help with social media campaigns and promotions. While it may seem easy enough to do it all yourself and not spend the money on a social media scheduling platform, here are three simple reasons we think it might be worth it for your business.

  1. Increased and more engaged viewership. The time of day that you post can have a big effect on how many people see your post and how many people are actually paying attention to the post. There have been many studies done on exactly what is the best time and day of the week to post on the different social media outlets. Through platforms such as Hootsuite, you not only can schedule the post to make sure you hit the perfect time for your audience, but also the Hootsuite software can actually autoschedule the post for you in order to reach the most people.
  2. Time is money. As the old saying says, your time might be worth the money. How much time are you spending making sure you’re staying up to date on social media that you could rather be using to improve another area of your business or even to have more time with your family? Do you have a big project you keep pushing to the backburner? If this is the case, the money might be worth it. Honestly, with the help of platforms such as Hootsuite you can cut your time about in half just by not having to log in to each account before you use it and constantly flipping back and forth.
  3. Other features actually make your social media better. Many of these platforms provide additional auxiliary services that will actually make your social media better. For example, social boosters providers 24/7 customer support. Hootsuite provides education videos and assistance in launching a social media campaign. In fact, simply having a platform I have found encourages me to do more with social media, to be creative, and to see how I can improve my posts day by day. Not only will the programs teach you, they will force you to grow and grow your business.

At the same time, social media platforms are not for everyone, and different platforms are right for different business. The best thing you can do is to take a look at the various plans and consider what effect it would have on the daily operations of your business and the effect it would have on your personal life.

Over the last few months, Adventure AD Agency has decided to try out Hootsuite to assist in managing all of our clients social media accounts, and thus far, it has been an exciting and rewarding process. If you don’t want an advertising agency managing your social media, perhaps consider a social media platform instead.

Hootsuite: Top 3 tools to take advantage of this year

The most recent development in social media advertising is to use social media platforms such as Hootsuite, Social Booster, Buffer, Sproutsocial, and more to help manage the social media workload placed on business and to better schedule posts. For 2017, Adventure AD Agency has decided to try out Hootsuite to assist in managing all of our clients social media accounts.

From scheduling posts on Facebook, Twitter, Instagram, LinkedIn and beyond to providing  management tools such as the ability to examine several different social media accounts on one screen or to providing detailed analytics reports and help with social media campaigns, Hootsuite has provided us with some exciting new capabilities as a business. While we are still learning about all of the different services Hootsuite provides, here are some quick tips and tricks we have already found helpful.

  1. Use the autoschedule feature. When you are going to publish a post, you can either publish it immediately, schedule it to be posted later, or let Hootsuite determine the best time that day to schedule your post. Many studies have been done to show the best times and days of the week to post on different social media outlets. Unless you plan to dive deep into this research, you should probably let Hootsuite take over that job for you. Using the autoschedule feature should not only get your post seen by more people, but also it should target viewers that are more engaged with your content.
  2. Explore Hootsuite Campaigns. One of Hootsuite’s services is a campaign function. In a few simple steps, you can set up a contest, galleries, or sweepstakes for your social media channels in this section of Hootsuite. Even if you have never done one of these before, check it out. It might give you some great new content ideas for you social media accounts and push you to be better online.
  3. Watch the educational videos. Another great part of Hootsuite is the multitude of educational videos and resources it provides. In the tools section, there is an entire section dedicated to education and improving your social media savvy. These resources include free online training videos and other certifications. The website also has a blog full of helpful ideas and guides for how to better make use of the Hootsuite software for your business. You can get even better tips and tricks from them then you can get from us.

If you are considering using a social media scheduling platform, you should consider all of the different pros and cons, as well as how it would personally affect your life and business. Most important though is that once you decide to pay for this service make sure you are getting the most out of it. These three tips are just the beginning.

What is your personal brand?

Who are you? What are you about? What do people think when they first meet you? These questions are weird to think about, because we do not often stop to consider them. We are more focused on what we are doing, not why we are doing it. The problem is that whether or not we are aware of it we are constantly conveying a sense to others of who we are through our personal brand.

The concept of a personal brand can sound vague and made up, but I will assure you it is not just real, but also crucial to professional success. It can make or break you in the business and marketing world.

Let’s break it down. The word “brand” simply means mark. Your personal brand then is your personal mark. A mark can be either a tangible or intangible impression that is left upon someone or something else as a result of someone or something else.

For instance, you can take this literally and think about the act of branding a cow. While this has a slightly different meaning, the concept is the same. The branding stick leaves a mark or an impression on the cow that will remain on that cow unless altered by some other force. Businesses have brands that convey the meaning and purposes of their organization. They also use their brand to create emotional associations. These associations and impressions can not be changed unless the business actively works to change them.

Similarly, when you meet someone for the first time, an impression is imprinted into their memory about who you are and how they feel about you. Every time you post on social media, develop a new relationship, or publish work, you are building your personal brand.

Therefore, everyone has a personal brand, and if you understand this, then you can focus on how to control what you personal brand is. Often, what people convey to others can be different than what they think they convey or want to convey. What can you do then to make sure that doesn’t happen?

First, think about it. Think about who you are and who you want you be. Then, each time you post, ask yourself if this post is adding to or taking away from your personal brand. Each time you meet someone new, consider what you are wearing and how you can conduct yourself to convey your personal brand.

Second, look the part. A big part of brand is image. Humans do not get logos. They get themselves, a powerful advertising tool in its own right. It is important then that we humans utilize this gift. We have all heard the sayings “dress the part” or “dress for success.”

Thirdly, beyond the day to day, look for opportunities to build your personal brand the same way you build your resume. If you want to convey to the world that you are care about the community, go out of your way to get involved. If you want to convey to the professional industry that you are serious about your career and informed about the industry, make sure to be informed by reading relevant journals and maybe even sharing interesting articles on social media or with colleagues.

Finally, to have a strong brand, you need to have something unique to set you apart. Luckily, you are already a unique and inspiring individual. You just need to spend sometime thinking and tapping into what makes you who you are. Never stop trying to answer that question.

LinkedIn: What It Can Do For You

Creating a LinkedIn account is an exciting and necessary step in entering the professional world. When you join LinkedIn, you are joining a professional community for social networking that will allow you to interact and connect with colleagues, friends, and even future employers. You will be opened up to a world of new possibilities and opportunities to see how other professionals represent themselves, but at the same time, you will be faced with deciding how you want to present yourself.

Just like with your resume, cover letter, or interview, how you present yourself on LinkedIn is key. Almost all employers research their interview candidates through LinkedIn before hiring them. Here are a few key tips to make sure your LinkedIn profile will impress.

  1. A picture is worth a thousand words. Make sure you include a picture of yourself on your profile. Also, make sure it is a good picture that is suited towards your career ambitions and has no distractions in the background.
  2. Do NOT just copy and paste your resume. When future employers look at your LinkedIn account, they will likely have your resume in front of them. If you literally copy and pasted word for word your resume, not only will your potential employer feel as though you did not customize your resume for them, but they will also think you are lazy. This is not to say they cannot have overlap and be similar, as your experience is your experience, but there should be a conscious effort to be distinct.
  3. Clutter is the enemy. This is not your college application. You do not need to fill out everything LinkedIn prompts you to fill out. Instead, you should only fill out what is important and relevant to the industry you are in or the job you are working towards. Utilize your space.
  4. Order matters. You can control the order in which the sections of your profile on LinkedIn appear, so be sure to put the most important material at the top and the least important on the bottom.
  5. Recommendations and endorsements are powerful. Do not be afraid to go out and ask friends, previous or current employers, or professional mentors for recommendations or to endorse your skills. This is what will set you apart from your competitors, and it is what makes LinkedIn even better than your resume. Work samples are also great additions that can be provided through LinkedIn and cannot be provided always with a resume.
  6. Create a custom URL and optimise search engine searches. You can make yourself easier to find on LinkedIn by going to settings and creating a custom URL for your profile. This will make it cleaner and easier to share. You can also input key terms to help personalize your profile to be found when the terms are inputted in a search engine with your name.
  7. Take advantage of the professional network. Join groups related to your industry. Stay posted on the news, and follow potential employers’ companies to show interest.
  8. Finally, keep it updated. You should not just create your profile and walk away. It is important to update it regularly as you grow and gain more experience and more connections. Also, it is helpful to share, post, and comment on articles related to your field regularly to show engagement.

These quick eight tips are just the beginning of ways you can get the most out of you LinkedIn account, but if you follow them, you are surely on the road to success. There are many additional ways you can personalize your profile, and the more personal and distinct your profile is the better. Just be careful – there is such a thing as too much. Contact us today if you need further assistance!

How To Make The Most Out Of Twitter’s Limited Character Space

Have you ever wondered why Twitter has a 140-character limit? Have you ever wished it was bigger? We’re going to help clarify the reason for the limit and teach you how to say more on Twitter (without actually saying more).

To understand how to utilize Twitter’s character limit, you must first understand why it exists in the first place. The origin of the 140 character-limit traces back to the company’s roots. Founded in March 2006, Twittr (Twitter’s original name) was born. The app originated as a way to send text messages to all of your friends. To prevent the texts from spilling over into multiple messages, the 140-character limit was set in place. Although text messages have a 160-character limit, the 140 limit was chosen to allow 20 characters for users’ handles.

You may be wondering why Twitter still has the character limit, since it is now not based via text message. Twitter is a platform that distinguishes itself by being used for quick, frequent status updates. The purpose of Twitter is to get the information you are looking for without having to sift through unnecessary ‘fluff’. Twitter, although accessible via computer, is predominately used on mobile phones. The character limit allows users to send a quick message and see what their friends are up to without having to read paragraphs of information.

Although you may find the 140-character limit to be restrictive sometimes, consider posting anything longer to Facebook or a blog. Twitter is meant to be short and sweet, and utilizing the platform as it was intended is vital for your marketing efforts. So how can you get the most out of 140 characters?

Luckily, earlier this year Twitter started excluding replies (@name when replying to a Tweet) and media attachments from contributing towards the 140-character limit. Although this helps, 140 characters is still a relatively small space to send a message. We’re going to help you get the most out of your Tweets without having to sound like a 15-year-old girl (think: how r u 2day?).

The first thing we recommend doing is having a new Tweet for each separate thought. Because Twitter is a ‘real-time’ platform, multiple Tweets in one day are acceptable and you don’t have to put all of your thoughts in one message. Our second tip is to avoid unnecessary explanation or ‘fluff’ words. There’s no need for introductions or explanations – just make your point, and leave it at that. You should also limit your hashtag usage. We recommend a maximum of three hashtags with precise keywords. If you’re sending out a link, be sure to shorten it in a platform such as bit.ly so the URL doesn’t take up unnecessary character space. Another tip is to make your content interesting. 140 characters is not a lot, and it is easy for people to scroll past something when browsing Twitter. Make your Tweets count. Use compelling language and craft a Tweet that people want to read. It shouldn’t take more than 140 characters to get your message across. Keep it simple, but worth reading.

Try these tips out on Twitter, and let us know how they’re working! If you need further assistance, contact us today!

How To Make YouTube A Vital Part Of Your Social Strategy

YouTube has become a the go-to destination for video content. With over four billion videos viewed daily, it’s no surprise that marketers are beginning to make YouTube a vital part of their social strategy. YouTube is a valuable asset to your company because videos help SEO and are more likely to go viral compared to a text or image post. But remember, the videos won’t share themselves. Combining YouTube with other social platforms can create a social strategy that cannot be topped, and we’re going to show you how. There are two main aspects to making YouTube a vital part of your social strategy – creating the content and promoting it.

1.      Create content your customers want

Your customers don’t want to see a boring informational video about your latest product, they want unique, innovative videos. When it comes to YouTube, the more creative the better. The video doesn’t even have to relate to your product really. You want an eye-catching video that will make customers click. Showcase your creativity and add a unique twist to your brand. However, we would like to caution you when creating this type of content. Even if the video itself is unrelated to the product, you want to ensure that customers are feeling what you want them to feel and the video comes a full circle to tie into your promotion. The last thing you want to do is leave customers feeling confused by posting a random video with a link to your product at the end. Although the connection between the content and the product doesn’t have to be direct, it does need to correlate in some way or another.

Although stories tend to provoke the best response on YouTube, you have other options as well. Feel free to experiment with the following types of videos:

  • Business intro video: Give your audience a brief introduction to your business. You can put this on your YouTube Channel Trailer to welcome new viewers.
  • Tutorials/Product Demos: Show your viewers how to perform a task using your product
  • Customer Testimonials: Interview a satisfied customer
  • Behind-the-scenes videos: Take your viewers on a tour of your office or workspace, or introduce them to your staff or co-workers
  • Tips and tricks: Share useful insights that will help your prospects
  • Commercials: post your commercials to YouTube for viewers
  • FAQs: Compile a list of frequently asked questions and respond to them via video

2.      Promote that content

Once you’ve created great content, you must get it seen! Some YouTube videos will get enough exposure without outside promotion, but most will need some extra help. If you have a large number of YouTube subscribers or your video becomes highly ranked on YouTube, then you may be able to skip this step. Otherwise, you’ll need to find ways to promote your videos to the desired audience. The easiest way to promote your YouTube videos is to share them on your other social platforms. Be sure to add engaging copy to the video, and a direct link to your YouTube channel. You may want to embed the video directly on your Facebook page, as Facebook videos are rapidly growing in popularity. Another way to promote your YouTube content is to post it on your company website or blog, or to partner with other YouTuber’s to promote each other’s videos. We recommend experimenting with your particular audience and seeing what works best for you.

Don’t get left behind, start creating YouTube content today! If you need assistance in hopping on the YouTube bandwagon, please contact us today.

The Secret To Boosting Your Organic Reach On Facebook

Facebook has become a top social media platform. With 1.71 billion monthly active users, Facebook’s potential for advertisers is endless. Because of Facebook’s popularity, it has also become a big advertising platforms. Brands have seen great success using Facebook. For example, when Wendy’s launched a new burger, their Facebook campaign resulted in 1.7 million total engagements and their page attracted more than 50,000 new Facebook fans.

Facebook Ads give businesses a completely customizable platform that allows ads to be promoted to users across the globe. Although this feature is a great advertising tool, your small business doesn’t want to pay to reach an audience every time you post an ad on Facebook. Your marketing budget would be spent on just Facebook alone! We are here today to give you a few tips on how you can reach more people on Facebook without using paid advertising.

To understand how you can reach a wider audience on Facebook, you must first understand how Facebook shows your ad to people. On Facebook, you can promote a paid ad, or you can promote an ad organically. We will be covering organic ads in this blog post. Organic reach refers to how many people you can reach for free just from posting on your business’ page. Organic reach sounds great, right? Reaching an audience without paying a penny! However, the plethora of content on Facebook has resulted in a decline of organic reach. Because an average of 1,500 posts compete for attention in a user’s news Feed, the organic reach has decreased from 16% of followers to just over 2%. Facebook asserts that there are two major reasons for this decline in organic reach. The first is the sheer volume of content competing for a user’s attention. There is more content on the social site than people can absorb. Therefore, only a limited number of posts are actually seen by users. The second reason for organic reach decline is Facebook’s algorithm. Facebook tries to ensure only the most relevant, high quality content makes it into users’ News Feeds. The algorithm assess thousands of factors to determine which posts are News Feed-worthy and displays only around 300 of the 1,500 choices at any given time.

So how does your business perform well with such a wealth of content on Facebook? Our number one tip on making your content valuable is to post quality content. Post content that your audience will find valuable – something that will make them think, provide information, provide entertainment, etc. Another helpful tip is to add business objectives to your Facebook page, such as increasing brand awareness or driving traffic to your website. In addition, you can see when most of your audience members are online and post during those prime times. In addition to the time you post, another important factor is how often you post. There is no magic number of posts that is optimal for Facebook, but rather this number depends on your brand and your users. You will need to determine the correct posting frequency for your specific campaign. Post too often and you may annoy fans; post too scarcely and your fans may forget about it. It is important to find that perfect number of postings that is right for your specific page and audience.

We hope these tips will help you get the most out of your organic reach on Facebook. If you need additional assistance figuring out how to better optimize you Facebook posts, contact us today!

What you need to know about Facebook Reactions

Facebook has extended the Like button to include a multitude of reactions people can use to respond to a post on Facebook. Now, users can express six different emotions, including love, sadness, and anger to any Facebook post, including your ads. What does this mean for your business’ Facebook page?

Luckily for marketers, Facebook did not create a Dislike button. However, the new Reactions feature allows users to express feelings of like, love, laugh, wowed, saddened, or angered elicited by your post. Remember, just the same as a Like, as an admin you cannot remove a Reaction either.

How do users use the Reactions?

Many people have been confused on how to use the new Reactions feature. To use them on a desktop computer, users will need to click on the Like button to make the emojis appear. Hovering over each one will allow it’s meaning to show up. If users are on Facebook mobile, they will need to hold down the Like button to make the emojis appear. Moving their finger along the dots under the emojis will allow them to select whichever one they wish. Mobile users need to be sure to update their Facebook app in order to get the latest version of Facebook mobile installed. Another thing to note is that users can only select one emotion for each post. For example, you can’t “Like” and “Love” the same post.

How will you see what Reactions users posted?

You can go to your Page insights to see a breakdown of the Reactions that have been used on your posts. Simply hover over the Reaction for an individual post to see how many people gave the post that type of Reaction.

What will Reactions mean for your business’ Facebook page?

Marketers have always been trying to figure out Facebook’s top-secret algorithm, but how will the new Reactions feature play into that? Facebook has said that any Reaction is treated no differently than a Like in terms of which posts are pushed to the News Feed. Facebook has reported that post reach has less to do with what Reactions are used, but more with how fast the engagements happen. Therefore, a post with more engagements immediately after posting, regardless of what those engagements are, will get more exposure than one with fewer engagements.

Need help determining how to utilize Facebook reactions? Consult Adventure Ad Agency for marketing strategies today!