How To Make YouTube A Vital Part Of Your Social Strategy

YouTube has become a the go-to destination for video content. With over four billion videos viewed daily, it’s no surprise that marketers are beginning to make YouTube a vital part of their social strategy. YouTube is a valuable asset to your company because videos help SEO and are more likely to go viral compared to a text or image post. But remember, the videos won’t share themselves. Combining YouTube with other social platforms can create a social strategy that cannot be topped, and we’re going to show you how. There are two main aspects to making YouTube a vital part of your social strategy – creating the content and promoting it.

1.      Create content your customers want

Your customers don’t want to see a boring informational video about your latest product, they want unique, innovative videos. When it comes to YouTube, the more creative the better. The video doesn’t even have to relate to your product really. You want an eye-catching video that will make customers click. Showcase your creativity and add a unique twist to your brand. However, we would like to caution you when creating this type of content. Even if the video itself is unrelated to the product, you want to ensure that customers are feeling what you want them to feel and the video comes a full circle to tie into your promotion. The last thing you want to do is leave customers feeling confused by posting a random video with a link to your product at the end. Although the connection between the content and the product doesn’t have to be direct, it does need to correlate in some way or another.

Although stories tend to provoke the best response on YouTube, you have other options as well. Feel free to experiment with the following types of videos:

  • Business intro video: Give your audience a brief introduction to your business. You can put this on your YouTube Channel Trailer to welcome new viewers.
  • Tutorials/Product Demos: Show your viewers how to perform a task using your product
  • Customer Testimonials: Interview a satisfied customer
  • Behind-the-scenes videos: Take your viewers on a tour of your office or workspace, or introduce them to your staff or co-workers
  • Tips and tricks: Share useful insights that will help your prospects
  • Commercials: post your commercials to YouTube for viewers
  • FAQs: Compile a list of frequently asked questions and respond to them via video

2.      Promote that content

Once you’ve created great content, you must get it seen! Some YouTube videos will get enough exposure without outside promotion, but most will need some extra help. If you have a large number of YouTube subscribers or your video becomes highly ranked on YouTube, then you may be able to skip this step. Otherwise, you’ll need to find ways to promote your videos to the desired audience. The easiest way to promote your YouTube videos is to share them on your other social platforms. Be sure to add engaging copy to the video, and a direct link to your YouTube channel. You may want to embed the video directly on your Facebook page, as Facebook videos are rapidly growing in popularity. Another way to promote your YouTube content is to post it on your company website or blog, or to partner with other YouTuber’s to promote each other’s videos. We recommend experimenting with your particular audience and seeing what works best for you.

Don’t get left behind, start creating YouTube content today! If you need assistance in hopping on the YouTube bandwagon, please contact us today.

The Secret To Boosting Your Organic Reach On Facebook

Facebook has become a top social media platform. With 1.71 billion monthly active users, Facebook’s potential for advertisers is endless. Because of Facebook’s popularity, it has also become a big advertising platforms. Brands have seen great success using Facebook. For example, when Wendy’s launched a new burger, their Facebook campaign resulted in 1.7 million total engagements and their page attracted more than 50,000 new Facebook fans.

Facebook Ads give businesses a completely customizable platform that allows ads to be promoted to users across the globe. Although this feature is a great advertising tool, your small business doesn’t want to pay to reach an audience every time you post an ad on Facebook. Your marketing budget would be spent on just Facebook alone! We are here today to give you a few tips on how you can reach more people on Facebook without using paid advertising.

To understand how you can reach a wider audience on Facebook, you must first understand how Facebook shows your ad to people. On Facebook, you can promote a paid ad, or you can promote an ad organically. We will be covering organic ads in this blog post. Organic reach refers to how many people you can reach for free just from posting on your business’ page. Organic reach sounds great, right? Reaching an audience without paying a penny! However, the plethora of content on Facebook has resulted in a decline of organic reach. Because an average of 1,500 posts compete for attention in a user’s news Feed, the organic reach has decreased from 16% of followers to just over 2%. Facebook asserts that there are two major reasons for this decline in organic reach. The first is the sheer volume of content competing for a user’s attention. There is more content on the social site than people can absorb. Therefore, only a limited number of posts are actually seen by users. The second reason for organic reach decline is Facebook’s algorithm. Facebook tries to ensure only the most relevant, high quality content makes it into users’ News Feeds. The algorithm assess thousands of factors to determine which posts are News Feed-worthy and displays only around 300 of the 1,500 choices at any given time.

So how does your business perform well with such a wealth of content on Facebook? Our number one tip on making your content valuable is to post quality content. Post content that your audience will find valuable – something that will make them think, provide information, provide entertainment, etc. Another helpful tip is to add business objectives to your Facebook page, such as increasing brand awareness or driving traffic to your website. In addition, you can see when most of your audience members are online and post during those prime times. In addition to the time you post, another important factor is how often you post. There is no magic number of posts that is optimal for Facebook, but rather this number depends on your brand and your users. You will need to determine the correct posting frequency for your specific campaign. Post too often and you may annoy fans; post too scarcely and your fans may forget about it. It is important to find that perfect number of postings that is right for your specific page and audience.

We hope these tips will help you get the most out of your organic reach on Facebook. If you need additional assistance figuring out how to better optimize you Facebook posts, contact us today!

What you need to know about Facebook Reactions

Facebook has extended the Like button to include a multitude of reactions people can use to respond to a post on Facebook. Now, users can express six different emotions, including love, sadness, and anger to any Facebook post, including your ads. What does this mean for your business’ Facebook page?

Luckily for marketers, Facebook did not create a Dislike button. However, the new Reactions feature allows users to express feelings of like, love, laugh, wowed, saddened, or angered elicited by your post. Remember, just the same as a Like, as an admin you cannot remove a Reaction either.

How do users use the Reactions?

Many people have been confused on how to use the new Reactions feature. To use them on a desktop computer, users will need to click on the Like button to make the emojis appear. Hovering over each one will allow it’s meaning to show up. If users are on Facebook mobile, they will need to hold down the Like button to make the emojis appear. Moving their finger along the dots under the emojis will allow them to select whichever one they wish. Mobile users need to be sure to update their Facebook app in order to get the latest version of Facebook mobile installed. Another thing to note is that users can only select one emotion for each post. For example, you can’t “Like” and “Love” the same post.

How will you see what Reactions users posted?

You can go to your Page insights to see a breakdown of the Reactions that have been used on your posts. Simply hover over the Reaction for an individual post to see how many people gave the post that type of Reaction.

What will Reactions mean for your business’ Facebook page?

Marketers have always been trying to figure out Facebook’s top-secret algorithm, but how will the new Reactions feature play into that? Facebook has said that any Reaction is treated no differently than a Like in terms of which posts are pushed to the News Feed. Facebook has reported that post reach has less to do with what Reactions are used, but more with how fast the engagements happen. Therefore, a post with more engagements immediately after posting, regardless of what those engagements are, will get more exposure than one with fewer engagements.

Need help determining how to utilize Facebook reactions? Consult Adventure Ad Agency for marketing strategies today!

Facebook Ads Manager 101

A majority of the population is on Facebook, or is at least familiar with how the Facebook interface works. If you’re reading this blog, you may have even posted an advertisement for your business on Facebook.

Facebook Ads Manager is part of Facebook for Business, and it allows you to easily view, change, and manage your Facebook ads. Ads Manager gives you many valuable tools you can’t access through a regular Facebook account. It allows you to create custom audiences, view audience insights, gather information about your pages, and access more support for your advertising campaigns. Ads Manager gives you faster editing, powerful insights, and customized reporting. It allows you to quickly and efficiently edit every aspect of your ads in one place. You can change the target audience, budget, duration, etc. of each ad in the same place without having to scroll through your feed to find each individual ad. You can also view your page and ad insights with Ad Managers custom graphs and data. This will allow you to measure the success of your ad and gauge predicted performance of future ads. Facebook Ad Manager’s reporting tool will break down the data and give you all the details you need about every ad you’ve created.

So why do you need Facebook Ads Manager? Our advice is that if you rarely plan to post a Facebook ad, you don’t. It would be more time consuming to learn the interface of Ads Manager than it would be to create and manage each ad manually. However, if you plan to post Facebook ads frequently Ads Manager can be life changing. It will ensure you respond to every like, comment, and message on your page by notifying you through your ads manager account so the notifications don’t get lost in your personal account. It will let you quickly change your promoted posts out so you don’t have to worry about promoting outdated content.

Another great reason to utilize Facebook Ads Manager is because it helps you optimize your budget. Ads Manager allows you to set your budget to distribute in the best way for your ad campaign. You could evenly distribute it for the duration of the ad or vary the budget over time to reach more people on strategic days or at strategic times. Ads Manager allows you to customize your budget to get the most bang for your buck.

Other customizable options in Facebook Ads Manager are editing audience, ad placements, schedule, and bids. Ads Manager gives you the most customization for your Facebook ads and allows you to have the most control over various aspects within each ad and over every campaign. Although Ads Manager can be overwhelming at first, we think it is a very useful tool if you are going to be managing multiple ads. If you need help setting up a Facebook Ads campaign or starting your Ads Manager account, please contact us today.

8 Reasons to Exemplify Cohesiveness on Social Media

Has your brand jumped on the social media bandwagon yet? If so, you’re probably on multiple social channels such as Facebook, Instagram, Twitter, Snapchat, Google +, and Pinterest. With so many social networks, it can be hard to manage a consistent brand and a cohesive look. Lucky for you, Adventure Ad Agency is here to help! We’ve got some branding tips to help you knock it out of the park on every platform.

Brand cohesiveness is important because you want to establish a clear message to your customers. If your pages on various social platforms do are not consistent, customers may be confused about who you brand is and what it represents. What do we mean when we say cohesive? Brand cohesiveness across all platforms refers to your layout, color scheme, logo, and message. Cohesiveness does not mean all of your social media pages should look exactly the same. They need to be unified, but not identical. Here’s why:

1. It reinforces your brand identity.

Think about a brand everyone knows, such as Apple. Their brand identity is strong because they have consistent advertising techniques. Everything Apple does displays innovation, style, and efficiency, and people remember them for these things. To establish a clear brand identity, all of your marketing efforts must exude that identity.

2. It helps with brand recall.

One of the biggest reasons to have a consistent social media strategy is brand recall. You want your customers to remember your brand, right? That comes from repeated exposure to the same material. Of course, we don’t want every post to be the same, but they should all have the same message across various platforms.

3. It makes your message clear.

Brand consistency ensures customers understand your message. If you send the same message across all platforms, it will be clear to customers what you are trying to convey.

4. It adds to credibility.

Being credible is a very important part of marketing and branding. Having a professional, consistent social network will add to your brand’s credibility.

5. It makes you stand out.

Consistent imagery, colors, fonts, etc. will make your ads stand out from competitors. It is all about making the customer think of your brand when they need a certain product, and cohesiveness across social channels can help do just that.

If you need additional tips to create a cohesive branding strategy for your brand, feel free to contact us today.

Adding Current Events To Your Marketing Tool Belt

As a business owner you should always try to stay on top of industry events, but you should be sure to keep up with current events as well. Marketing with current events can be a great way to engage customers and help them get to know your brand. Social media offers the perfect fun, informal platform to create ad campaigns for your business using current events. We’re going to use this blog post to tell you why and how you should add current events to your marketing tool belt.

So the first thing you may be asking is why current events; they have nothing to do with my business. The reason you should add current events to your marketing tool belt is because they get people talking. Remember the white and gold dress that went viral (or black and blue dress if you’re crazy!)? People couldn’t stop sharing it on Facebook and talking about it on Twitter. Why not use this viral trend to gain more exposure for your business? Dunkin’ Donuts had a great example of incorporating the dress into their social media campaign. You too can incorporate the event into your ad to show customers you are fun and want to engage them.

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Have we convinced you to use current events in your marketing campaign yet? If so, let’s look at some ways you should (and shouldn’t) incorporate them. You can use fun viral trends like the Dunkin’ Donuts example above or you can use real-world events. Take a look at what Gaf Roofing did to get their Instagram followers ready for The Kentucky Derby. This example demonstrates how to tie in unrelated events to your brand.

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Another way to use current events marketing is to incorporate “real-time” events. Remember when the lights went out during the 2013 Super Bowl? Oreo was on Twitter incorporating this right away. The difficult part of using this strategy is that you cannot plan in advance. You must think on your feet and work fast to make “real-time” marketing effective.

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If you choose to use current events in your marketing campaign, be sure to do your research. There have been too many real-time marketing examples gone wrong that caused public uproar. One of the most notable examples is a DiGiorno Pizza tweet from 2014. The brand decided to hop on a #WhyIStayed bandwagon without realizing the context of the hashtag. The hashtag was referencing women in abusive relationships so clearly DiGiorno’s tweet was not taken well.

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The main takeaway when using current events in your marketing campaign is to be current, relevant, and fresh. Make sure you do your research and only advertise tastefully. Be selective in which current events you use and how you use them, but don’t be afraid to get creative. Most of all, have fun with it!

Twitter Ads 101

Everyone knows Facebook is doing ads, but did you know Twitter has an ad campaign too? We’re going to give you all the details you need to know about what Twitter ads are and how to use them.

There are a few different types of ad campaigns you can use on Twitter, depending on your goal:

1. Website click campaigns

  • Goal: increase site visits, conversions, and sales
  • What it does: A Website Card allows users to preview an image, related context, and a clear call to action in their timeline.

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2. Followers campaigns

  • Goal: build an audience
  • What it does: Promotes your Twitter account to desktop and mobile users in places like the Who to follow panel and their Home timeline.

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3. Engagement campaigns

  • Goal: increase retweets, likes, and mentions
  • What it does: Promotes your Tweets to a large, targeted group of people. It enables you to place your best content in front of the audience that matters to you, at the time it will have most effect.

4. App campaigns:

  • Goal: increase app installs from Twitter
  • What it does: The App Card allows mobile users to preview an image, view app ratings, and install or open an app directly from their timelines.

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If you need any help navigating through social media ads, give us a call today!

How To Optimize Your Facebook Ads

Advertising on Facebook may seem simple. But are you optimizing your Facebook ads or blindly posting them? In this blog we will help you optimize your ads by teaching you how to define your objective, create an action plan, properly execute that plan, and track your results.

1. Defining your objective

The first step in optimizing your Facebook ads is to define your objective. Your business goals will drive your marketing objectives. Some examples of goals include generating sales, brand awareness, or more engagement. More specifically, if you are looking to get new clients, your goal may be to increase the number of visitors to your website. If your goal is to strengthen brand loyalty, your may want to boost the interactions on your page.

2. Create an action plan

Now that you know what your goal is, you can make a plan. You need to decide how many posts you will do each week, what your message will be, who is your target audience, etc. Unfortunately, there is no cookie-cutter answer to what your plan should be. Each company will have a different action plan depending on your brand and goals. You need to evaluate what your audience will like, if you’re advertising on desktop or mobile, and what mood you want your ad to be.

3. Execute your plan

Once you have your idea developed, you can start creating the ads. However, be weary of Facebook rules when creating your ads. Because images with minimal text are more engaging, Facebook recommends limiting your graphic content to 20% text (including logos). You can check to see if your image meets these requirements using the grid tool. We recommend creating several versions of an ad using various images and layouts. You can test these ads to see which performs best. A great app for ad testing is AdEspresso.

4. Track your results

Facebook will show you how many people your ad reaches. You can also use Facbook Ads Manager to see in more detail how your ads are performing.

Although we can’t write one blanket plan that works for all businesses, we hope these tips help you create a successful ad campaign. Always remember to define your objective, create an action plan, properly execute that plan, and then track your results. If you need help optimizing your Facebook posts, contact us today!