Having a small business means you must learn how to function in many roles. You are the owner, the manager, the accountant, and the marketer all in one. When people meet you for the first time, how will they remember you? Making a great first impression is important, but having a killer business card is key. You might think a business card is meaningless in today’s technology-savvy society. However, business cards are a timeless piece of marketing material that actually work. Your business card is not the end-all be-all, but if done effectively it will create a lasting impression on customers that will make them remember you when they need your services. Take a look at our tips for designing a killer business card.
1. There’s two sides for a reason
Nothing looks more unprofessional than a one-sided business card. Sure a two-sided full-color card may cost a bit extra, but it’s worth it to make customers know you didn’t forget to finish the other side of your design. Plus, when you are only working with a 3.5” x 2” space, wouldn’t you want to double that by using both sides of the card? We think YES!
Of course the design is important, but did you know your aesthetic choices have actually been proven to make a difference based on human psychology? Spacing, font choice, white space, and colors are all perceived differently in the mind. For example, red displays power, while blue represents peacefulness. Be cautious what customers will interpret about your business based on the design.
Just as important as the design of your card is the information on it. Your business card must contain a tagline that quickly explains who you are and what you do. Regardless of your profession or how complicated your job may be, your tagline needs to be a quick, simple explanation of what you do. Your card needs to explain what you do when you first hand it to someone, remind someone who has had the card awhile what you do, or show people who are passed along what you do. All of these functions require a tagline explaining what you do! In addition, you should add basic information about your business. Feel free to include social media icons or links, but be sure to have a nice balance between imagery and text. If you are unsure of what information to put, just stick with the basics: name, website, email address, physical address, and phone number.
These are the basic elements to a great business card. If you need help designing your customized business card, contact us today!