Most business owners know that in today’s age a website is a must in order to drive traffic to your business. But do you know if you are using your website to its full potential? In today’s blog, we will help you learn how to get the most out of your website.
There are several important aspects to having a successful website. We strongly recommend having a call to action prominently displayed at the top of your home page. A good example of this would be to display your company’s phone number so customers can easily contact you. You should also include any social media links to your company’s Facebook, Twitter, or YouTube page.
Another recommendation is to have a quick contact form where customers can digitally get in touch directly from the home page. Depending on your type of business, a live chat that pops up when customers enter the site may be helpful. We recommend this for any business that customers may have a lot of questions about (attorneys, designers, etc.). Professional photography and a modern, clean design will make your website look professional and credible. We suggest adding candid photography to show the real aspects of your business. A few other things to keep in mind are to ensure that your site is mobile-friendly, has a quick load time, includes your contact information in the footer, and always lead visitors toward conversation.
In addition to the design aspects of your website, the content is also important. You want to have very detailed content on each page. The more keywords, the better! We recommend having about 1,500 words per page. Having a blog will also help you add more content. One blog post per week should suffice in adding more content and creating credibility. In addition to a blog, adding testimonials to the home page and throughout the website can help with the credibility of your business. Your reviews on various review sites (Yelp, Facebook, Google+) are important, and you should feature the best ones on your website.
Now that you know what elements your website needs to contain, we need to go over how people can find your site. Unfortunately, there’s no secret formula to ensure Google will put your site at the top of people’s searches, but there are various factors that you can control to help. The first important aspect of a searchable website is keywords, which are the search terms people use to find your website. After all, what good is a killer website if no one can find it?
Keywords can range from very general to very specific. General terms get a large volume of searches, but may not be exactly who you are trying to target. Specific keywords get less traffic, but it is more likely that these people will find your website helpful. External links will also help your website make it to the top of Google. This is where a blog comes in handy. Linking your blog posts each week to your Facebook will immensely increase your number of external links. You may also want to consider increasing the number of pages on your website. This gives Google more content to sift through. Having a separate page for each service you offer is a quick way to boost your page count, but make sure each page is filled with quality information.
Last but not least, work on getting more reviews! We know this can be daunting for fear of negative reviews, but try to have exceptional customer service to outweigh the negative reviews with the positive ones. Sites with higher and more reviews typically end up at the top of Google’s list.
Utilize these tips to get the most out of your website. If you would like us to analyze your existing website and give you specific suggestions, please contact us today!