Digital Advertising can seem daunting and intimidating for many business owners. Unlike traditional advertising where you can see your ad in the local newspaper or on the billboard beside the highway, digital advertising is not as tangible for business owners.
However, lack of understanding shouldn’t keep your business from utilizing digital advertising in your marketing and advertising strategy. Digital advertising is quickly becoming an important part of all business’s advertising strategies and can drive real results for companies.
Digital advertising is a powerful tool that can help reach the right audience (your customers), at the right place (websites they visit), and at the right time (when they are looking for your products or services.
One of the benefits of digital advertising is it reaches consumers where they spend their time – online.
The average American spends 24 hours a week online, as reported by the MIT Technology Review. This number is only rising. This is especially true among target demographics for advertisers such as millennials.
Another benefit of digital advertising is it reaches consumers when they are looking for your products or services.
Digital advertising platforms, such as Google Ads (formerly Google Adwords), works through keywords. As an advertiser, we set keywords that align with your products and services. When a user searches Google using those keywords, a search advertisements is shown promoting your business in the top few results. Plus, with Google Ads, you only pay if they click.
Additionally, retargeting through digital ads is another form of digital advertising that reaches your potential customer more strategically than traditional advertising can. Retargeted ads appear to visitors who have visited your business website. When these visitors leave the website, they are continued to be shown ads reminding them of your products and services or showing them difference promotional offers.
Finally, digital advertising can help you reach your specific target audience. When you set up an advertising campaign, you have control of user targeting.
This means you can set up specific user demographics such as age and gender. Some platforms allow users to be targeted based upon household income and more personal details. Plus, you can limit your advertising to certain zip codes or more narrow geographic areas.