These days it seems like the internet is oversaturated with content. From text to pictures to informational videos, information is every where, and Facebook is no exception.
Every time you go onto Facebook you are bombarded with information and advertisements. The problem for advertisers is with so much out there, how can we be sure that our Facebook ads are effective and actually reaching the attention of our viewer.
Step 1 – Use unique and engaging images for Facebook Ads
A simple Facebook text post with no images is not going to cut it in todays day-in-age. People respond best to images, especially images that show people. When people are in images, it is easier for people to relate and respond. These images will also show emotions which draw people in to your advertisement.
Next time you go to choose an image for your Facebook post consider adding people. Also, choose an image that actually demonstrates or shows your business’s or product’s value proposition. However, there are other ways to get peoples attention. People love to see bright, contrasting colors. Also, people love to laugh and be surprised, so an image that is “out of the ordinary” might just be perfect for catching your audiences attention. For more help creating and choose effective images for your Facebook advertisements, check out this article.
Step 2 – Create content you want to engage with
A simple rule of thumb is do not post content you would not want to see on your Facebook. One way to test this is to ask, “would you be willing to share this business post on your personal account?” If not, try something different. In fact, it benefits to actual ask this to yourself and other employees. From this collaboration, you can gain valuable feedback that may help improve it.
Another great ideas is that you should like your business’s Facebook ads and encourage other employees and friends to do so. In fact, when people in a business start liking their own ads, the posts engagement almost always increased.
Step 3 – Don’t be afraid to try different strategies
We have all heard the expression “stupid is doing the same thing and expecting a different result.” If you aren’t getting the results you want or need from your Facebook advertisement, change your settings! Change your budget. Change your target audience demographics. Just change.
You may actually think you have chosen the ideal settings, but unless you are a well-seasoned professional you may not know correctly what those settings are. If you check out this article by Hootsuite, you will see a number of tips for how to improve your Facebook advertisements and also how to play around with and change change change your settings to optimize your advertising campaign.
For more information on social media and advertising, check out our blog or contact Adventure Ad Agency.