You may have heard the phrase bigger is better, but in fact, bigger is NOT always better. Depending on your business, a personalized experience with a smaller advertising agency may better fit your businesses needs than a large agency.
As a business owner or as a decision-maker for your company, it can be challenging to determine whether a small agency or a big agency is right for you. You are faced with making so many complex decisions in the day-to-day of your business that worrying about your advertising may be the last thing on your mind. It can be particularly challenging is marketing and advertising is very different from your core business.
To help you make the decision about whether or not to choose a small agency like Adventure Ad Agency to manage your advertising or to take the leap to a bigger agency, we have compiled a list of a few of the biggest differences between small and large agencies.
Small Agency Versus Large Agency
Personalization. Flexibility. Innovation.
First, one of the biggest and most obvious benefits of a small agency is the personal touch and customization that naturally emerges. At AAA, we are able to give a high quality, hands-on experience for our clients.
Because the people meeting and working with the clients are the same people working on the advertising materials and campaigns, the results of our work tend to both be more inline with client expectations and to perform more successfully than they otherwise may have.
Additionally, this close relationship with our clients allows us to better understand their business. This enables us to better market their specific brand identity and value proposition, as well as allows us to better anticipate their needs.
Small agencies, like Adventure Ad Agency, are constantly thinking of new ways to help their clients. Since small agencies are not as constrained as big agencies, they have more flexibility to innovate and think outside the box for their clients.
Resources. Connections. Diversity.
At the same time, large agencies have many benefits as well. Most notably, large agencies have more resources than small agencies. However, that is not to say that small agencies do not have a fair amount of resources. The main difference is small agencies will rely more on partnerships with freelancers whereas large agencies have most everything they need in-house from photographers to graphic designers.
In general, large agencies simply have more people, more money, and more connections. For example, if you are looking for endorsements from professional athletes or partnerships with the hottest celebrity, large agencies are the best fit for your business. Expensive and high profile strategies like this do not tend to be the focus of small to medium sized agencies.
Finally, with more people and more resources can come more creativity and diversity. Small agencies can provide consistent, dynamic and both diverse and creative advertising for your business. However, it is not as easy to find a small agency that can provide that year after year. We are constantly working to stay on top of the latest trends and to innovate for clients. Bigger agencies though, with their greater resources, larger talent pool, and bigger staff, often can easily bring more diversity and more options to the table.
Is AAA right for your business?
We would love to help every client who walks through our door, but we also understand that a small agency may not be the best fit for every business. It’s not about size. Adventure Ad Agency works with small businesses to large corporate organizations.
It’s about your business needs, your culture, and your style of doing business.
Adventure Ad Agency is right for your business if you …
- Want a hands-on relationship with your agency
- Are a small business or a large organization
- Require flexibility and value customization of your advertising strategy
- Are looking for out-of-the-box ideas that deliver high ROI
- Want no worry, full service management for all advertising OR want help with a particular project or campaign
If you’d like to learn more about if Adventure Ad Agency is right for your business, contact us here or call us at 1-864-400-9920. To learn more about the latest advertising trends and strategies, check out more of our blog.
Still unsure about whether a big or small agency is right for you? Keep investigating and don’t settle for a “lukewarm” advertising strategy. Don’t just take our advice. Ask your peers and business partners how they feel about their agency situation. Check out this great Forbes article on choosing an agency! And if you choose an agency and discover it’s not the best fit, do not be afraid to make a change.