Facebook Ads Manager 101

A majority of the population is on Facebook, or is at least familiar with how the Facebook interface works. If you’re reading this blog, you may have even posted an advertisement for your business on Facebook.

Facebook Ads Manager is part of Facebook for Business, and it allows you to easily view, change, and manage your Facebook ads. Ads Manager gives you many valuable tools you can’t access through a regular Facebook account. It allows you to create custom audiences, view audience insights, gather information about your pages, and access more support for your advertising campaigns. Ads Manager gives you faster editing, powerful insights, and customized reporting. It allows you to quickly and efficiently edit every aspect of your ads in one place. You can change the target audience, budget, duration, etc. of each ad in the same place without having to scroll through your feed to find each individual ad. You can also view your page and ad insights with Ad Managers custom graphs and data. This will allow you to measure the success of your ad and gauge predicted performance of future ads. Facebook Ad Manager’s reporting tool will break down the data and give you all the details you need about every ad you’ve created.

So why do you need Facebook Ads Manager? Our advice is that if you rarely plan to post a Facebook ad, you don’t. It would be more time consuming to learn the interface of Ads Manager than it would be to create and manage each ad manually. However, if you plan to post Facebook ads frequently Ads Manager can be life changing. It will ensure you respond to every like, comment, and message on your page by notifying you through your ads manager account so the notifications don’t get lost in your personal account. It will let you quickly change your promoted posts out so you don’t have to worry about promoting outdated content.

Another great reason to utilize Facebook Ads Manager is because it helps you optimize your budget. Ads Manager allows you to set your budget to distribute in the best way for your ad campaign. You could evenly distribute it for the duration of the ad or vary the budget over time to reach more people on strategic days or at strategic times. Ads Manager allows you to customize your budget to get the most bang for your buck.

Other customizable options in Facebook Ads Manager are editing audience, ad placements, schedule, and bids. Ads Manager gives you the most customization for your Facebook ads and allows you to have the most control over various aspects within each ad and over every campaign. Although Ads Manager can be overwhelming at first, we think it is a very useful tool if you are going to be managing multiple ads. If you need help setting up a Facebook Ads campaign or starting your Ads Manager account, please contact us today.

How To Optimize Your Facebook Ads

Advertising on Facebook may seem simple. But are you optimizing your Facebook ads or blindly posting them? In this blog we will help you optimize your ads by teaching you how to define your objective, create an action plan, properly execute that plan, and track your results.

1. Defining your objective

The first step in optimizing your Facebook ads is to define your objective. Your business goals will drive your marketing objectives. Some examples of goals include generating sales, brand awareness, or more engagement. More specifically, if you are looking to get new clients, your goal may be to increase the number of visitors to your website. If your goal is to strengthen brand loyalty, your may want to boost the interactions on your page.

2. Create an action plan

Now that you know what your goal is, you can make a plan. You need to decide how many posts you will do each week, what your message will be, who is your target audience, etc. Unfortunately, there is no cookie-cutter answer to what your plan should be. Each company will have a different action plan depending on your brand and goals. You need to evaluate what your audience will like, if you’re advertising on desktop or mobile, and what mood you want your ad to be.

3. Execute your plan

Once you have your idea developed, you can start creating the ads. However, be weary of Facebook rules when creating your ads. Because images with minimal text are more engaging, Facebook recommends limiting your graphic content to 20% text (including logos). You can check to see if your image meets these requirements using the grid tool. We recommend creating several versions of an ad using various images and layouts. You can test these ads to see which performs best. A great app for ad testing is AdEspresso.

4. Track your results

Facebook will show you how many people your ad reaches. You can also use Facbook Ads Manager to see in more detail how your ads are performing.

Although we can’t write one blanket plan that works for all businesses, we hope these tips help you create a successful ad campaign. Always remember to define your objective, create an action plan, properly execute that plan, and then track your results. If you need help optimizing your Facebook posts, contact us today!