by adventureadage | Sep 19, 2019 | Advertising, Blog
Taking first place by a landslide, OTT easily wins advertising trend of the year. However, actually defining OTT and incorporating this powerful new tool into your strategy is much harder to decide. What is it? The acronym OTT stands for “over-the-top” and refers to...
by adventureadagency | Jun 22, 2016 | Advertising, Blog, Marketing
The first step in developing any marketing strategy is to start with a plan. Developing a plan for your marketing strategy may seem overwhelming. Plans can range from super simple to extremely advanced and complex. However, all marketing plans, big or small, have a...