The Importance of Outdoor Advertising!

Driving down the road and passing an eye popping billboard, will certainly grab your attention! In just a few seconds, the billboard’s bright colors, bold text, and catchy product image, just informed you about a HUGE tire sale at a local tire store, in your town. None the less, you may not have been thinking about your old tires, until the bright colored billboard reminded you, that you could use some new tires for your car.

Billboard advertising is effective, because Americans are constantly on the go, and spending more time traveling, more than they are spending time at home, watching television.

According to The Outdoor Advertising Association of America, as of 2010, 90 percent of Americans will travel down an interstate daily, using at least one car. As a matter of fact, more and more mobile consumers see billboards every day, while traveling to and from their jobs, or during their leisure time.

Billboards have been used to advertise since 1867, and are still ranking high as a popular advertising medium, today.

If you are considering outdoor advertising for your business, here are the three most popular billboards, used today….

  1. Standard Billboards are commonly used billboards, with ads printed or painted on to paper that is applied and removed to a billboard, by workers.
  2. Digital Billboards are increasing in popularity, these billboard’s advertisements can be launched instantly, using modern technology. Digital billboards, also allow animations, moving text, and videos.
  3. Wall Scape Billboards are the largest type of billboards that are either hand painted, or printed.

Contact us at this website for more information, on how you can jump start your advertising campaign with outdoor advertising!