Tag: Facebook

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Secrets behind Effective Facebook Ads

by advwpman, posted in Advertising, Blog, Social Media

These days it seems like the internet is oversaturated with content. From text to pictures to informational videos, information is every where, and Facebook is no exception.

Every time you go onto Facebook you are bombarded with information and advertisements. The problem for advertisers is with so much out there, how can we be sure that our Facebook ads are effective and actually reaching the attention of our viewer.

Step 1 – Use unique and engaging images for Facebook Ads

A simple Facebook text post with no images is not going to cut it in todays day-in-age. People respond best to images, especially images that show people. When people are in images, it is easier for people to relate and respond. These images will also show emotions which draw people in to your advertisement.

Next time you go to choose an image for your Facebook post consider adding people. Also, choose an image that actually demonstrates or shows your business’s or product’s value proposition. However, there are other ways to get peoples attention. People love to see bright, contrasting colors. Also, people love to laugh and be surprised, so an image that is “out of the ordinary” might just be perfect for catching your audiences attention. For more help creating and choose effective images for your Facebook advertisements, check out this article.

Step 2 – Create content you want to engage with

A simple rule of thumb is do not post content you would not want to see on your Facebook. One way to test this is to ask, “would you be willing to share this business post on your personal account?” If not, try something different. In fact, it benefits to actual ask this to yourself and other employees. From this collaboration, you can gain valuable feedback that may help improve it.

Another great ideas is that you should like your business’s Facebook ads and encourage other employees and friends to do so. In fact, when people in a business start liking their own ads, the posts engagement almost always increased.

Step 3 – Don’t be afraid to try different strategies

We have all heard the expression “stupid is doing the same thing and expecting a different result.” If you aren’t getting the results you want or need from your Facebook advertisement, change your settings! Change your budget. Change your target audience demographics. Just change.

You may actually think you have chosen the ideal settings, but unless you are a well-seasoned professional you may not know correctly what those settings are. If you check out this article by Hootsuite, you will see a number of tips for how to improve your Facebook advertisements and also how to play around with and change change change your settings to optimize your advertising campaign.

For more information on social media and advertising, check out our blog or contact Adventure Ad Agency.

Three Channels of Marketing

by adventureadagency, posted in Advertising, Blog, Marketing

Is your advertising campaign really reaching the audience you want in the way you want? That is an important questions to think about. The problem is how do we answer it.

In marketing, there are a number of different ways to reach your consumer, but all of these different types fall into three different channels of marketing. Each of these different channels have their own advantages and disadvantages.

By understanding each of these channels audiences and their various advantages and disadvantages better, you can better target your marketing and advertising strategy, and you can answer that question of is your advertising campaign really reaching the audience you want in the way you want.

First, there is the one-to-many model. This channel is where you are marketing as a company or business to a multitude of consumers the same message. In this channel, we find a very large portion of advertising included. General television advertising, billboards, and newspaper ads are all examples of advertising being distributed to multiple consumers at once. Sales promotions are another example. The promotion, for example of 50% off at a retail store, is distributed to everyone through advertising and given to everyone who participates.

Finally in this model, there is also public relations. These efforts are made by one company or business to maintain a positive image in the eyes of the masses. For instance, public relations does not focus on being perceived positively by one customer, but instead by all customers.

The advantages of this model is that it is faster and easier to do this type of advertising because it does not have to be personalized. Also, it is controlled to a certain level by the businesses doing it. Because this model involves messages going from a business to many consumers, the business is able to be aware of what messages it is sending to consumers, and it can change as the consumers change.

The biggest disadvantage is that this type of advertising can become generic as everyone gets the same thing, and there is not as much flexibility in who you are targeting. Even if you put a great television advertisment up and it reaches many consumers with the right message, people still may not care or identify with the message.

Second, there is a one-to-one model. This channel has messages being sent straight from the business or marketer to a specific individual or smaller group of individuals. In this type of advertising, databases and information is better used to target advertising. Instead of sending a flyer to everyone in the states, a financial services company may use database information to only send flyers to households that have a high income level. Direct marketing is a perfect example of this.

The biggest advantage then for the one-to-one model is that you can better target your audience and likely get a better response to your advertising plan. The disadvantage of this is that this benefit will likely cost more and be more time consuming. Plus, you have to have access to that database information on demographics and more in order to be able to target at all.

Finally, there is the many-to-many model. This is where consumers are actually communicating on channels to other consumers. The easiest way to see this is in social media and the buzz building that occurs when a post is shared over and over again.

This is an extremely powerful form of marketing, which is one of its benefits. Consumers are considerably influenced by other consumers, even more so than by businesses. As a result, consumers are more receptive to messages sent to them. Another advantage is that since this is mostly consumer driven, there is little to no expense associated with this. Most or the expensive would come from content creation or paid boosting and targeting of posts on social media.

The downside is that this channel is consumer driven which takes a lot of the control out of a business’ hands. Buzz building can be an organic thing that happens, but often businesses would need to pay to boost a post on Facebook for inorganic audience members in order for a business to spread its reach.

Now that you know the three different channels, which channel do you think is best for you and your business? Maybe it is a combination of all three. However, advertising is an art. If you need help changing or creating your plan, Adventure Ad Agency is here to help.

The Secret To Boosting Your Organic Reach On Facebook

by adventureadagency, posted in Blog, Social Media

Facebook has become a top social media platform. With 1.71 billion monthly active users, Facebook’s potential for advertisers is endless. Because of Facebook’s popularity, it has also become a big advertising platforms. Brands have seen great success using Facebook. For example, when Wendy’s launched a new burger, their Facebook campaign resulted in 1.7 million total engagements and their page attracted more than 50,000 new Facebook fans.

Facebook Ads give businesses a completely customizable platform that allows ads to be promoted to users across the globe. Although this feature is a great advertising tool, your small business doesn’t want to pay to reach an audience every time you post an ad on Facebook. Your marketing budget would be spent on just Facebook alone! We are here today to give you a few tips on how you can reach more people on Facebook without using paid advertising.

To understand how you can reach a wider audience on Facebook, you must first understand how Facebook shows your ad to people. On Facebook, you can promote a paid ad, or you can promote an ad organically. We will be covering organic ads in this blog post. Organic reach refers to how many people you can reach for free just from posting on your business’ page. Organic reach sounds great, right? Reaching an audience without paying a penny! However, the plethora of content on Facebook has resulted in a decline of organic reach. Because an average of 1,500 posts compete for attention in a user’s news Feed, the organic reach has decreased from 16% of followers to just over 2%. Facebook asserts that there are two major reasons for this decline in organic reach. The first is the sheer volume of content competing for a user’s attention. There is more content on the social site than people can absorb. Therefore, only a limited number of posts are actually seen by users. The second reason for organic reach decline is Facebook’s algorithm. Facebook tries to ensure only the most relevant, high quality content makes it into users’ News Feeds. The algorithm assess thousands of factors to determine which posts are News Feed-worthy and displays only around 300 of the 1,500 choices at any given time.

So how does your business perform well with such a wealth of content on Facebook? Our number one tip on making your content valuable is to post quality content. Post content that your audience will find valuable – something that will make them think, provide information, provide entertainment, etc. Another helpful tip is to add business objectives to your Facebook page, such as increasing brand awareness or driving traffic to your website. In addition, you can see when most of your audience members are online and post during those prime times. In addition to the time you post, another important factor is how often you post. There is no magic number of posts that is optimal for Facebook, but rather this number depends on your brand and your users. You will need to determine the correct posting frequency for your specific campaign. Post too often and you may annoy fans; post too scarcely and your fans may forget about it. It is important to find that perfect number of postings that is right for your specific page and audience.

We hope these tips will help you get the most out of your organic reach on Facebook. If you need additional assistance figuring out how to better optimize you Facebook posts, contact us today!

What you need to know about Facebook Reactions

by adventureadagency, posted in Blog, Social Media

Facebook has extended the Like button to include a multitude of reactions people can use to respond to a post on Facebook. Now, users can express six different emotions, including love, sadness, and anger to any Facebook post, including your ads. What does this mean for your business’ Facebook page?

Luckily for marketers, Facebook did not create a Dislike button. However, the new Reactions feature allows users to express feelings of like, love, laugh, wowed, saddened, or angered elicited by your post. Remember, just the same as a Like, as an admin you cannot remove a Reaction either.

How do users use the Reactions?

Many people have been confused on how to use the new Reactions feature. To use them on a desktop computer, users will need to click on the Like button to make the emojis appear. Hovering over each one will allow it’s meaning to show up. If users are on Facebook mobile, they will need to hold down the Like button to make the emojis appear. Moving their finger along the dots under the emojis will allow them to select whichever one they wish. Mobile users need to be sure to update their Facebook app in order to get the latest version of Facebook mobile installed. Another thing to note is that users can only select one emotion for each post. For example, you can’t “Like” and “Love” the same post.

How will you see what Reactions users posted?

You can go to your Page insights to see a breakdown of the Reactions that have been used on your posts. Simply hover over the Reaction for an individual post to see how many people gave the post that type of Reaction.

What will Reactions mean for your business’ Facebook page?

Marketers have always been trying to figure out Facebook’s top-secret algorithm, but how will the new Reactions feature play into that? Facebook has said that any Reaction is treated no differently than a Like in terms of which posts are pushed to the News Feed. Facebook has reported that post reach has less to do with what Reactions are used, but more with how fast the engagements happen. Therefore, a post with more engagements immediately after posting, regardless of what those engagements are, will get more exposure than one with fewer engagements.

Need help determining how to utilize Facebook reactions? Consult Adventure Ad Agency for marketing strategies today!

Facebook Ads Manager 101

by adventureadagency, posted in Advertising, Blog, Social Media

A majority of the population is on Facebook, or is at least familiar with how the Facebook interface works. If you’re reading this blog, you may have even posted an advertisement for your business on Facebook.

Facebook Ads Manager is part of Facebook for Business, and it allows you to easily view, change, and manage your Facebook ads. Ads Manager gives you many valuable tools you can’t access through a regular Facebook account. It allows you to create custom audiences, view audience insights, gather information about your pages, and access more support for your advertising campaigns. Ads Manager gives you faster editing, powerful insights, and customized reporting. It allows you to quickly and efficiently edit every aspect of your ads in one place. You can change the target audience, budget, duration, etc. of each ad in the same place without having to scroll through your feed to find each individual ad. You can also view your page and ad insights with Ad Managers custom graphs and data. This will allow you to measure the success of your ad and gauge predicted performance of future ads. Facebook Ad Manager’s reporting tool will break down the data and give you all the details you need about every ad you’ve created.

So why do you need Facebook Ads Manager? Our advice is that if you rarely plan to post a Facebook ad, you don’t. It would be more time consuming to learn the interface of Ads Manager than it would be to create and manage each ad manually. However, if you plan to post Facebook ads frequently Ads Manager can be life changing. It will ensure you respond to every like, comment, and message on your page by notifying you through your ads manager account so the notifications don’t get lost in your personal account. It will let you quickly change your promoted posts out so you don’t have to worry about promoting outdated content.

Another great reason to utilize Facebook Ads Manager is because it helps you optimize your budget. Ads Manager allows you to set your budget to distribute in the best way for your ad campaign. You could evenly distribute it for the duration of the ad or vary the budget over time to reach more people on strategic days or at strategic times. Ads Manager allows you to customize your budget to get the most bang for your buck.

Other customizable options in Facebook Ads Manager are editing audience, ad placements, schedule, and bids. Ads Manager gives you the most customization for your Facebook ads and allows you to have the most control over various aspects within each ad and over every campaign. Although Ads Manager can be overwhelming at first, we think it is a very useful tool if you are going to be managing multiple ads. If you need help setting up a Facebook Ads campaign or starting your Ads Manager account, please contact us today.

8 Reasons to Exemplify Cohesiveness on Social Media

by adventureadagency, posted in Blog, Social Media

Has your brand jumped on the social media bandwagon yet? If so, you’re probably on multiple social channels such as Facebook, Instagram, Twitter, Snapchat, Google +, and Pinterest. With so many social networks, it can be hard to manage a consistent brand and a cohesive look. Lucky for you, Adventure Ad Agency is here to help! We’ve got some branding tips to help you knock it out of the park on every platform.

Brand cohesiveness is important because you want to establish a clear message to your customers. If your pages on various social platforms do are not consistent, customers may be confused about who you brand is and what it represents. What do we mean when we say cohesive? Brand cohesiveness across all platforms refers to your layout, color scheme, logo, and message. Cohesiveness does not mean all of your social media pages should look exactly the same. They need to be unified, but not identical. Here’s why:

1. It reinforces your brand identity.

Think about a brand everyone knows, such as Apple. Their brand identity is strong because they have consistent advertising techniques. Everything Apple does displays innovation, style, and efficiency, and people remember them for these things. To establish a clear brand identity, all of your marketing efforts must exude that identity.

2. It helps with brand recall.

One of the biggest reasons to have a consistent social media strategy is brand recall. You want your customers to remember your brand, right? That comes from repeated exposure to the same material. Of course, we don’t want every post to be the same, but they should all have the same message across various platforms.

3. It makes your message clear.

Brand consistency ensures customers understand your message. If you send the same message across all platforms, it will be clear to customers what you are trying to convey.

4. It adds to credibility.

Being credible is a very important part of marketing and branding. Having a professional, consistent social network will add to your brand’s credibility.

5. It makes you stand out.

Consistent imagery, colors, fonts, etc. will make your ads stand out from competitors. It is all about making the customer think of your brand when they need a certain product, and cohesiveness across social channels can help do just that.

If you need additional tips to create a cohesive branding strategy for your brand, feel free to contact us today.

How To Optimize Your Facebook Ads

by adventureadagency, posted in Advertising, Blog, Social Media

Advertising on Facebook may seem simple. But are you optimizing your Facebook ads or blindly posting them? In this blog we will help you optimize your ads by teaching you how to define your objective, create an action plan, properly execute that plan, and track your results.

1. Defining your objective

The first step in optimizing your Facebook ads is to define your objective. Your business goals will drive your marketing objectives. Some examples of goals include generating sales, brand awareness, or more engagement. More specifically, if you are looking to get new clients, your goal may be to increase the number of visitors to your website. If your goal is to strengthen brand loyalty, your may want to boost the interactions on your page.

2. Create an action plan

Now that you know what your goal is, you can make a plan. You need to decide how many posts you will do each week, what your message will be, who is your target audience, etc. Unfortunately, there is no cookie-cutter answer to what your plan should be. Each company will have a different action plan depending on your brand and goals. You need to evaluate what your audience will like, if you’re advertising on desktop or mobile, and what mood you want your ad to be.

3. Execute your plan

Once you have your idea developed, you can start creating the ads. However, be weary of Facebook rules when creating your ads. Because images with minimal text are more engaging, Facebook recommends limiting your graphic content to 20% text (including logos). You can check to see if your image meets these requirements using the grid tool. We recommend creating several versions of an ad using various images and layouts. You can test these ads to see which performs best. A great app for ad testing is AdEspresso.

4. Track your results

Facebook will show you how many people your ad reaches. You can also use Facbook Ads Manager to see in more detail how your ads are performing.

Although we can’t write one blanket plan that works for all businesses, we hope these tips help you create a successful ad campaign. Always remember to define your objective, create an action plan, properly execute that plan, and then track your results. If you need help optimizing your Facebook posts, contact us today!

Your Guide To Online Reviews

by adventureadagency, posted in Blog

When a consumer wants to find out more about a business, where do they go? Many turn to online reviews. Consumers love online reviews because they can trust their peers more than business owners or marketing gurus. Customers will believe other customers and judge a business based on others’ experiences. This is why your online ratings are of the upmost importance. However, with so many review sites it can be hard to navigate the online review scene. We have put together this guide to help you understand more about each individual review site and what you can do to help your business get better reviews. We will go over the suggestions, rules, and regulations for Google Places, Facebook, and Yelp.

Google Places:

  • Suggestions:
    • Remind your customers to leave feedback on Google
    • Become an active presence on Google and respond to reviews.
    • Make sure your business information is verified.
  • Rules:
    • No Advertising, spam, phone numbers or links to other sites, off-topic reviews (someone else’s experience), obscene language, conflict of interest, illegal or copyrighted content, etc.
    • Reviews are most valuable when they are honest and unbiased. If you own or work at a place, please don’t review your own business or employer. Don’t offer or accept money, products, or services to write reviews for a business or to write negative reviews about a competitor. If you’re a business owner, don’t set up review stations or kiosks at your place of business just to ask for reviews written at your place of business.

Facebook:

  • Suggestions:
    • Keep your Facebook page current and engaging.
    • Make writing a review easy.
  • Rules:
    • Ratings and reviews must follow the Facebook Community Standards (no hate speech, inappropriate content, fake reviews, etc.)
    • Focus on the product or service offered by the Page and based on personal experience.

Yelp:

  • Suggestions:
    • If you receive a negative review, do everything in your power to make it right.
    • Let customers know you are on Yelp, but don’t ask for reviews.
  • Rules:
    • Inappropriate content, conflicts of interests, promotional content, relevance, privacy, intellectual property, demanding payment
    • Your contributions should be unbiased and objective. For example, you shouldn’t write reviews of your own business or employer, your friends’ or relatives’ business, your peers or competitors in your industry, or businesses in your networking group. Business owners should not ask customers to write reviews.

We hope this helps you navigate the online review process. If you need further assistance in getting more reviews, then please contact us today!