Just Pin It!

If you have heard of the social media site Pinterest, you probably only know of it as a site for women to collect design ideas, share recipes, and drool over DIY projects. However, there is so much more to Pinterest. If you plan it right, Pinterest can actually help advertise and market for some businesses in a fun and exciting way.

The first thing to note is this will not work for all business types. Using Pinterest as a social media marketing tool obviously will help lifestyles companies more than say a law office. This is important to keep in mind as you read on.

However, Pinterest provides the unique opportunity for customers to find you and your products and/or services in a fun and friendly atmosphere. Unlike a lot of other social media platforms, it is not overwhelmed with ads jumping in the users fact. Plus, people who go on Pinterest have a problem or a need and are looking for a solution. Since the audience is already looking for you and your products, the audience will be much more likely to engage with your product or service.

There are two main ways you can use Pinterest as a marketing tool.

The first is the branding approach. With this method, you simply want to build your brand. You create a Pinterest account for your business with the hope of sharing ideas, information, and inspiration with your customers and possible potential customers. This is similar to the idea behind blogging. By sharing ideas, you build a community of customers.

Some of the businesses that might benefit from this approach are event planners. These boards can allow them to show case events they have pulled off, while also serving as a tool for other groups to find inspiration. It doesn’t always have to be as clear as that. For example, an athletic wear company could have a Pinterest with boards highlighting best athletic equipment, great excursive routines, and more. Not only would these boards please and aid existing clients, but it can creates another touch points for future customers to be exposed to your brand.

The second is the product marketing approach. If you create a Pinterest board, you can show off your products and services. For instance, an event planner as I said can post its past events for people to see. This strategy works outside the service industry too. If you have a cool company producing, let’s say t-shirts, you can post all the different shirts you have on Pinterest with links back to your website.

These two approaches do not have to be used separately. In the case of the event planner, it would be easy to be both. Just make sure what ever you do, you are doing it intentionally. It is easy to get lost in the clutter and charm of Pinterest.

Nevertheless, one of the biggest benefits of Pinterest is how quickly and easily information is shared and re-shared through pinning. If you think this marketing strategy could work for you, explore Pinterest for a few hours and have some fun.

8 Reasons to Exemplify Cohesiveness on Social Media

Has your brand jumped on the social media bandwagon yet? If so, you’re probably on multiple social channels such as Facebook, Instagram, Twitter, Snapchat, Google +, and Pinterest. With so many social networks, it can be hard to manage a consistent brand and a cohesive look. Lucky for you, Adventure Ad Agency is here to help! We’ve got some branding tips to help you knock it out of the park on every platform.

Brand cohesiveness is important because you want to establish a clear message to your customers. If your pages on various social platforms do are not consistent, customers may be confused about who you brand is and what it represents. What do we mean when we say cohesive? Brand cohesiveness across all platforms refers to your layout, color scheme, logo, and message. Cohesiveness does not mean all of your social media pages should look exactly the same. They need to be unified, but not identical. Here’s why:

1. It reinforces your brand identity.

Think about a brand everyone knows, such as Apple. Their brand identity is strong because they have consistent advertising techniques. Everything Apple does displays innovation, style, and efficiency, and people remember them for these things. To establish a clear brand identity, all of your marketing efforts must exude that identity.

2. It helps with brand recall.

One of the biggest reasons to have a consistent social media strategy is brand recall. You want your customers to remember your brand, right? That comes from repeated exposure to the same material. Of course, we don’t want every post to be the same, but they should all have the same message across various platforms.

3. It makes your message clear.

Brand consistency ensures customers understand your message. If you send the same message across all platforms, it will be clear to customers what you are trying to convey.

4. It adds to credibility.

Being credible is a very important part of marketing and branding. Having a professional, consistent social network will add to your brand’s credibility.

5. It makes you stand out.

Consistent imagery, colors, fonts, etc. will make your ads stand out from competitors. It is all about making the customer think of your brand when they need a certain product, and cohesiveness across social channels can help do just that.

If you need additional tips to create a cohesive branding strategy for your brand, feel free to contact us today.