How to Stay Organized

In any marketing department or advertising agency, staying organized is an important part of making sure everything’s running smoothly. From keeping track of invoices to managing social media, strong organizational skills are a must.

Unfortunately, organization doesn’t come easily for everyone. The problem is most people think being organized is harder than it actually is. Most people avoid it then, making it even harder to be organized.

The number one way you can be more organized is by doing a little bit everyday. Set aside five minutes during your day whether it be first thing in the morning or right before you walk out the door to clean stuff up. Even if you make the simple effort to clear your desk off once a day, it will be a lot easier and more manageable than trying to do it at the end of the week.

Another great way to stay organized is to keep and maintain a planner or schedule. Personally, if I don’t write it down, I will forget, and having one place to keep all your important dates and deadlines is a great way to keep your desk from being covered in unreadable sticky notes. Keeping a planner will also give you a main source to store important information like passwords and wifi codes for when you need them.

A simple way to avoid clutter and disorganization is trying not to eat at your desk. Nothing gets in your way more than food and trash, and if you you have a coffee cup or a drink, make sure you have a lid. Nothing says a mess like a spilt cup of coffee.

Finally, remember that organization is not cleaning, it is simply an intentionally effort to arrange, prepare, or structure things. You may make the argument you like messy and you work in chaos. It is okay to be messy, but you can be messy and organized at the same time.

If your five minutes every day of organizing makes more piles and more paper, that is great as long as you get to all of your meetings on time and don’t lose track of that password. Everyone has a different method, just make an effort to find the best way for you to stay organized.

10 Things Every Marketing Plan Should Have

The first step in developing any marketing strategy is to start with a plan. Developing a plan for your marketing strategy may seem overwhelming. Plans can range from super simple to extremely advanced and complex. However, all marketing plans, big or small, have a few things in common. We will go over ten necessary elements that all marketing plans must contain in order to be successful.

1. The Product

Possibly the most important aspect of your marketing plan is the product. What makes your product superior to others in your industry? Why would someone choose you over someone else? Find what makes your product unique and go with it. Emphasize what you can offer that others can’t.

2. The Research

Okay, so now you know why your product is the best, but whose going to buy it? You need to conduct market research to analyze buying trends in your industry. Collect, organize, and analyze data regarding the demographics of customers, your competition, current sales in your industry, suppliers, and market patterns. This valuable knowledge can help you successfully market to the right people in the right ways.

3. Define

Once you understand the market, you need to define the target audience. Instead of trying to please everybody, zone in on a specific group of people who will be more likely to purchase your product. Describe you ideal customer in detail. Be sure to get more specific than women in their 30s-60s. Really dig deep to decide who your ideal customer will be.

4. Goals

Don’t just keep your goals in your head. Writing them down can help you more clearly define them and set realistic, but ambitious goals. Write full sentences that state what you want to accomplish in your business overall and through your marketing strategy specifically. You can break up your goals into specific mission statements, and it may be helpful to make them quantifiable. For example, a mission statement could be to gain two new clients a month.

5. The Medium

Where is you marketing strategy going to take place? Will your company benefit most from social media or a more traditional approach? Think about which mediums appeal to your target audience and how your product will best be displayed.

6. The Promotion

Putting your product on social media or on television is not enough; you must also promote it. Promotion could be consistent branding on social media, events, giveaways, etc. There is no right or wrong way to promote your product. You just need to make sure you are consistent with your brand and reaching the right audience.

7. The Positioning

Where your product will be positioned in the market? You must decide if you are going to be top-of-the-line or if you want to seem more casual and appeal to the masses. Decide a position for your product and make all of your advertisements surround it.

8. The Schedule

Once you have all of your ideas mapped out, you need to place them on a schedule. Keep the schedule brief and organized, as it will likely need to be changed frequently. Having a schedule can help you keep yourself on track and better monitor how your strategies are doing.

9. The Budget

Of course, in running any business budget is important. See what strategies you can afford and which may be better saved for a later date.

10. The Analytics

How are you going to monitor your results? You need to ensure you can test and analyze to identify the strategies that are working. You can use tools such as surveys, database management tools, and number of engagements to measure your success.

Now you are ready to begin your marketing plan! Be sure to consistently compare your actual marketing strategy to your plan and make sure you are reaching your goals.