Have you taken a look at Snapchat advertising lately? We sure have, and we know it can get complicated. Let us break it down for you. Whether you are an advertiser or a snapchat user, this information can be useful to know.
Here is what snapchat has to offer in terms of advertising! The what, why, and how much …
1. SNAP ADS
What? Mobile Video ads with a choice of interactive elements such as games and quizes …
Why? The swipe-up rate for Snap Ads is 5X higher than the average click-through rate for other comparable social platforms.
How much? Varies, starts at $3,000/month to run the ad.
2. SPONSORED LENSES
What? A custom lense to be present on snapchat for all users to play with …
Why? Snapchatters tend to play with Sponsored Lenses for an average of 20 seconds.
How much? Depends on the day. For instance, it is around $700,000 for holidays or special events!
3. NATIONWIDE SPONSORED GEOFILTER
What? A custom filter to be present on snapchat in specific location for users to utilize when taking pictures.
Why? Snapchatters not only see your filter, but can share and send images with you filter to friends.
How much? Undetermined, but a much cheaper alternative to sponsored lenses
What? Just like nationwide geofilters, expect local and pinpointed to a specific area.
Why? A great and reasonable offering to reach young audiences with high ROI!
How much? Cheapest offering! Can be as little as $5!
5. SNAPCHAT DISCOVER
What? Ads are placed in the premium discover section of the app by big names such as Cosmo, Daily Mail, and the NBA.
Why? This is reserved almost exclusively for the big brands.
How much? Very expensive, starting at $50,000/day
What? Find QR codes and snapchat them to unlock exclusive and innovative ads
Why? This is new, new, new.
How much? Unknown
It’s shocking just how big a role advertising plays in Snapchat. Be sure to stay on the look out for these cool features, and even if you’re a small business owner, consider the effect they can have on your business.
All this information was acquired from Wallaroo Media’s article. Check back in to their article for updates and further details on these advertising strategies. Also for more information, check out Snapchat!