What’s up with Snapchat?

Have you taken a look at Snapchat advertising lately? We sure have, and we know it can get complicated. Let us break it down for you. Whether you are an advertiser or a snapchat user, this information can be useful to know.

Here is what snapchat has to offer in terms of advertising! The what, why, and how much …

1. SNAP ADS

What? Mobile Video ads with a choice of interactive elements such as games and quizes …

Why? The swipe-up rate for Snap Ads is 5X higher than the average click-through rate for other comparable social platforms.

How much? Varies, starts at $3,000/month to run the ad.

2. SPONSORED LENSES

What? A custom lense to be present on snapchat for all users to play with …

Why? Snapchatters tend to play with Sponsored Lenses for an average of 20 seconds.

How much? Depends on the day. For instance, it is around $700,000 for holidays or special events!

3. NATIONWIDE SPONSORED GEOFILTER

What? A custom filter to be present on snapchat in specific location for users to utilize when taking pictures.

Why? Snapchatters not only see your filter, but can share and send images with you filter to friends.

How much? Undetermined, but a much cheaper alternative to sponsored lenses

4. SPONSORED LOCAL GEOFILTERS

What? Just like nationwide geofilters, expect local and pinpointed to a specific area.

Why? A great and reasonable offering to reach young audiences with high ROI!

How much? Cheapest offering! Can be as little as $5!

5. SNAPCHAT DISCOVER

What? Ads are placed in the premium discover section of the app by big names such as Cosmo, Daily Mail, and the NBA.

Why? This is reserved almost exclusively for the big brands.

How much? Very expensive, starting at $50,000/day

6. SNAP TO UNLOCK FILTERS/CODES

What? Find QR codes and snapchat them to unlock exclusive and innovative ads

Why? This is new, new, new.

How much? Unknown

It’s shocking just how big a role advertising plays in Snapchat. Be sure to stay on the look out for these cool features, and even if you’re a small business owner, consider the effect they can have on your business.

All this information was acquired from Wallaroo Media’s article. Check back in to their article for updates and further details on these advertising strategies. Also for more information, check out Snapchat!

8 Reasons to Exemplify Cohesiveness on Social Media

Has your brand jumped on the social media bandwagon yet? If so, you’re probably on multiple social channels such as Facebook, Instagram, Twitter, Snapchat, Google +, and Pinterest. With so many social networks, it can be hard to manage a consistent brand and a cohesive look. Lucky for you, Adventure Ad Agency is here to help! We’ve got some branding tips to help you knock it out of the park on every platform.

Brand cohesiveness is important because you want to establish a clear message to your customers. If your pages on various social platforms do are not consistent, customers may be confused about who you brand is and what it represents. What do we mean when we say cohesive? Brand cohesiveness across all platforms refers to your layout, color scheme, logo, and message. Cohesiveness does not mean all of your social media pages should look exactly the same. They need to be unified, but not identical. Here’s why:

1. It reinforces your brand identity.

Think about a brand everyone knows, such as Apple. Their brand identity is strong because they have consistent advertising techniques. Everything Apple does displays innovation, style, and efficiency, and people remember them for these things. To establish a clear brand identity, all of your marketing efforts must exude that identity.

2. It helps with brand recall.

One of the biggest reasons to have a consistent social media strategy is brand recall. You want your customers to remember your brand, right? That comes from repeated exposure to the same material. Of course, we don’t want every post to be the same, but they should all have the same message across various platforms.

3. It makes your message clear.

Brand consistency ensures customers understand your message. If you send the same message across all platforms, it will be clear to customers what you are trying to convey.

4. It adds to credibility.

Being credible is a very important part of marketing and branding. Having a professional, consistent social network will add to your brand’s credibility.

5. It makes you stand out.

Consistent imagery, colors, fonts, etc. will make your ads stand out from competitors. It is all about making the customer think of your brand when they need a certain product, and cohesiveness across social channels can help do just that.

If you need additional tips to create a cohesive branding strategy for your brand, feel free to contact us today.