8 Reasons to Exemplify Cohesiveness on Social Media

Has your brand jumped on the social media bandwagon yet? If so, you’re probably on multiple social channels such as Facebook, Instagram, Twitter, Snapchat, Google +, and Pinterest. With so many social networks, it can be hard to manage a consistent brand and a cohesive look. Lucky for you, Adventure Ad Agency is here to help! We’ve got some branding tips to help you knock it out of the park on every platform.

Brand cohesiveness is important because you want to establish a clear message to your customers. If your pages on various social platforms do are not consistent, customers may be confused about who you brand is and what it represents. What do we mean when we say cohesive? Brand cohesiveness across all platforms refers to your layout, color scheme, logo, and message. Cohesiveness does not mean all of your social media pages should look exactly the same. They need to be unified, but not identical. Here’s why:

1. It reinforces your brand identity.

Think about a brand everyone knows, such as Apple. Their brand identity is strong because they have consistent advertising techniques. Everything Apple does displays innovation, style, and efficiency, and people remember them for these things. To establish a clear brand identity, all of your marketing efforts must exude that identity.

2. It helps with brand recall.

One of the biggest reasons to have a consistent social media strategy is brand recall. You want your customers to remember your brand, right? That comes from repeated exposure to the same material. Of course, we don’t want every post to be the same, but they should all have the same message across various platforms.

3. It makes your message clear.

Brand consistency ensures customers understand your message. If you send the same message across all platforms, it will be clear to customers what you are trying to convey.

4. It adds to credibility.

Being credible is a very important part of marketing and branding. Having a professional, consistent social network will add to your brand’s credibility.

5. It makes you stand out.

Consistent imagery, colors, fonts, etc. will make your ads stand out from competitors. It is all about making the customer think of your brand when they need a certain product, and cohesiveness across social channels can help do just that.

If you need additional tips to create a cohesive branding strategy for your brand, feel free to contact us today.

Twitter Ads 101

Everyone knows Facebook is doing ads, but did you know Twitter has an ad campaign too? We’re going to give you all the details you need to know about what Twitter ads are and how to use them.

There are a few different types of ad campaigns you can use on Twitter, depending on your goal:

1. Website click campaigns

  • Goal: increase site visits, conversions, and sales
  • What it does: A Website Card allows users to preview an image, related context, and a clear call to action in their timeline.


2. Followers campaigns

  • Goal: build an audience
  • What it does: Promotes your Twitter account to desktop and mobile users in places like the Who to follow panel and their Home timeline.


3. Engagement campaigns

  • Goal: increase retweets, likes, and mentions
  • What it does: Promotes your Tweets to a large, targeted group of people. It enables you to place your best content in front of the audience that matters to you, at the time it will have most effect.

4. App campaigns:

  • Goal: increase app installs from Twitter
  • What it does: The App Card allows mobile users to preview an image, view app ratings, and install or open an app directly from their timelines.

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If you need any help navigating through social media ads, give us a call today!

What You Can Learn From “Big Business” Marketing

Think about some of the most successful brands you know and ask yourself how they got there. Was it a great product, a great marketing strategy, or both? Obviously a business cannot survive unless it is offering a product or service people are willing to buy, but marketing plays a vital role in the ongoing success of a business.

Let’s take Apple, for example. Is the iPhone really superior in terms of quality to any other phone? Almost all smartphones have great graphics, easy to use technology, and the newest features, but why do most people tend to gravitate toward Apple products? It is because Apple has established itself as the “go to” brand; if you don’t have Apple, you have something inferior. Since it’s humble beginnings, Apple has utilized a marketing strategy that showcases Apple products are sleek, fresh, and wanted by everyone. They have put themselves at the top of their industry.

So what does this mean for you? We can all learn from Apple and other successful brands when it comes to marketing. Let’s take a look at how these big companies become big.

1. They view marketing as a necessity.

Many business owners use marketing as a startup strategy, but forget about it once they have reached large enough revenue. They think marketing is something that should only be used when more customers are needed. This way of thinking is not going to get you on the same level as Apple or Coca-Cola. If you wait until it is absolutely necessary to start marketing, it’s already too late. By creating and implementing a regular marketing strategy, these businesses thrive year after year. They do this ongoing marketing to maintain the customer base, ensure their reputation, keep things interesting for customers, and secure their business’ future.

2. They keep their brand consistent.

Coca-Cola and Apple, huge businesses with boundless budgets, don’t do anything crazy with their branding. The logo of both companies has remained more or less the same throughout the years. The message is the same, and the brand identity is the same. Although you need to keep your marketing fresh and innovative, your brand should always stay consistent. This will help your business build character and create brand loyalty within your customer base.

3. They are active on social media.

Over 80% of Fortune 500 companies are active on Facebook and Twitter. This helps their brand become more personable and gets customers more involved. Social media allows customers to be not only content absorbers, but also content creators. It allows customers to have personal interactions with the brand and gives the brand an outlet to be a little more creative and fun.

If you need assistance in developing a “big business” marketing plan for your business, contact us today! We’d love to show you how your brand can incorporate these strategies to secure success for years to come.

It’s A Great Day To Be A Small Business Owner

Being a small business owner can be stressful, but luckily your marketing doesn’t have to be. It’s the golden age for marketing. There are so many platforms and opportunities available in today’s world that our ancestors couldn’t have even imagined.

  • Social media gives us free access to a global audience
  • YouTube is like a free TV spot. You can post your own content for the entire world to see.
  • Ebooks allow us to publish our own content without a publisher or contract.
  • Website Building Sites like Wix or WordPress allow us to create our own website for little to no cost!
  • Podcasts give us our own radio station – were we can pick who talks and what is said.

All of these sources are available to anyone, anywhere, anytime. Smartphones have changed the game so now you can reach your customers with just the click of a button. The great part about all of these options is that you are in charge. There’s no TV producer, no magazine editor, no news reporter to pick you. You pick yourself, and that is the beautiful thing about the golden age of marketing.

With these new technologies you can reach a wider audience, move at a faster pace, tell more interactive stories, and customize your content. Research and analytics can show you who buys what, and how and why. You can get inside your customers head and tailor your message specifically for them. You are able to give the customers what they need and value based on the power of analytics.

With platforms like Twitter, you can market real-time to real people. Customers can engage with your brand in front of the entire world. You can interact with global issues that are happening now to make your brand seem more “human”. Your marketing now not only gives customers information, but also gives them an experience.

Transparency is everything. Show your customers who you really are and give them a behind the scenes peek at what you do. New platforms make marketing much less formal so your customers can get to know the real you and what your brand is all about.

With technology ever changing and the global market growing, you have a lot to consider when creating a marketing strategy. Luckily, many platforms make it simple to express your brand in any way you want. The next age of marketing is yours to do with what you want. You have the freedom and the power to define your own marketing.