How To Make The Most Out Of Twitter’s Limited Character Space

Have you ever wondered why Twitter has a 140-character limit? Have you ever wished it was bigger? We’re going to help clarify the reason for the limit and teach you how to say more on Twitter (without actually saying more).

To understand how to utilize Twitter’s character limit, you must first understand why it exists in the first place. The origin of the 140 character-limit traces back to the company’s roots. Founded in March 2006, Twittr (Twitter’s original name) was born. The app originated as a way to send text messages to all of your friends. To prevent the texts from spilling over into multiple messages, the 140-character limit was set in place. Although text messages have a 160-character limit, the 140 limit was chosen to allow 20 characters for users’ handles.

You may be wondering why Twitter still has the character limit, since it is now not based via text message. Twitter is a platform that distinguishes itself by being used for quick, frequent status updates. The purpose of Twitter is to get the information you are looking for without having to sift through unnecessary ‘fluff’. Twitter, although accessible via computer, is predominately used on mobile phones. The character limit allows users to send a quick message and see what their friends are up to without having to read paragraphs of information.

Although you may find the 140-character limit to be restrictive sometimes, consider posting anything longer to Facebook or a blog. Twitter is meant to be short and sweet, and utilizing the platform as it was intended is vital for your marketing efforts. So how can you get the most out of 140 characters?

Luckily, earlier this year Twitter started excluding replies (@name when replying to a Tweet) and media attachments from contributing towards the 140-character limit. Although this helps, 140 characters is still a relatively small space to send a message. We’re going to help you get the most out of your Tweets without having to sound like a 15-year-old girl (think: how r u 2day?).

The first thing we recommend doing is having a new Tweet for each separate thought. Because Twitter is a ‘real-time’ platform, multiple Tweets in one day are acceptable and you don’t have to put all of your thoughts in one message. Our second tip is to avoid unnecessary explanation or ‘fluff’ words. There’s no need for introductions or explanations – just make your point, and leave it at that. You should also limit your hashtag usage. We recommend a maximum of three hashtags with precise keywords. If you’re sending out a link, be sure to shorten it in a platform such as bit.ly so the URL doesn’t take up unnecessary character space. Another tip is to make your content interesting. 140 characters is not a lot, and it is easy for people to scroll past something when browsing Twitter. Make your Tweets count. Use compelling language and craft a Tweet that people want to read. It shouldn’t take more than 140 characters to get your message across. Keep it simple, but worth reading.

Try these tips out on Twitter, and let us know how they’re working! If you need further assistance, contact us today!

8 Reasons to Exemplify Cohesiveness on Social Media

Has your brand jumped on the social media bandwagon yet? If so, you’re probably on multiple social channels such as Facebook, Instagram, Twitter, Snapchat, Google +, and Pinterest. With so many social networks, it can be hard to manage a consistent brand and a cohesive look. Lucky for you, Adventure Ad Agency is here to help! We’ve got some branding tips to help you knock it out of the park on every platform.

Brand cohesiveness is important because you want to establish a clear message to your customers. If your pages on various social platforms do are not consistent, customers may be confused about who you brand is and what it represents. What do we mean when we say cohesive? Brand cohesiveness across all platforms refers to your layout, color scheme, logo, and message. Cohesiveness does not mean all of your social media pages should look exactly the same. They need to be unified, but not identical. Here’s why:

1. It reinforces your brand identity.

Think about a brand everyone knows, such as Apple. Their brand identity is strong because they have consistent advertising techniques. Everything Apple does displays innovation, style, and efficiency, and people remember them for these things. To establish a clear brand identity, all of your marketing efforts must exude that identity.

2. It helps with brand recall.

One of the biggest reasons to have a consistent social media strategy is brand recall. You want your customers to remember your brand, right? That comes from repeated exposure to the same material. Of course, we don’t want every post to be the same, but they should all have the same message across various platforms.

3. It makes your message clear.

Brand consistency ensures customers understand your message. If you send the same message across all platforms, it will be clear to customers what you are trying to convey.

4. It adds to credibility.

Being credible is a very important part of marketing and branding. Having a professional, consistent social network will add to your brand’s credibility.

5. It makes you stand out.

Consistent imagery, colors, fonts, etc. will make your ads stand out from competitors. It is all about making the customer think of your brand when they need a certain product, and cohesiveness across social channels can help do just that.

If you need additional tips to create a cohesive branding strategy for your brand, feel free to contact us today.

Twitter Ads 101

Everyone knows Facebook is doing ads, but did you know Twitter has an ad campaign too? We’re going to give you all the details you need to know about what Twitter ads are and how to use them.

There are a few different types of ad campaigns you can use on Twitter, depending on your goal:

1. Website click campaigns

  • Goal: increase site visits, conversions, and sales
  • What it does: A Website Card allows users to preview an image, related context, and a clear call to action in their timeline.

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2. Followers campaigns

  • Goal: build an audience
  • What it does: Promotes your Twitter account to desktop and mobile users in places like the Who to follow panel and their Home timeline.

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3. Engagement campaigns

  • Goal: increase retweets, likes, and mentions
  • What it does: Promotes your Tweets to a large, targeted group of people. It enables you to place your best content in front of the audience that matters to you, at the time it will have most effect.

4. App campaigns:

  • Goal: increase app installs from Twitter
  • What it does: The App Card allows mobile users to preview an image, view app ratings, and install or open an app directly from their timelines.

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If you need any help navigating through social media ads, give us a call today!