Most of us at some time or another have sold lemonade as a child or had a yard sale in our front yard. If you are one that did, do you remember the low cost and creative tactics used to attract business?
Without question, your cost to operate your lemonade stand, or yard sale was likely $20.00 or less. However, your sale brought in more money than what you put in to it. This is a great example of Guerilla marketing!
What is Guerilla marketing exactly? Guerilla marketing is a high energy, creative marketing strategy that unconventionally promotes products, services, people and organizations, at a low cost.
Although Guerilla marketing is highly effective for small businesses, large companies who don’t use traditional advertising channels should also consider Guerilla marketing as a potentially effective strategy. As a matter of fact, it is actually very common for large businesses to use Guerilla marketing, especially during long-running advertising campaigns.
You may be asking yourself, “Why is this strategy called Guerilla marketing?” To explain, the term ‘Guerilla marketing’ originated by Jay Conrad Levinson, in his 1984 book “Guerilla Advertising.”
More important, the term Guerilla marketing got its inspiration from a form of warfare, called ‘Guerilla Warfare.’ Guerilla warfare strategies included ambush, and elements of surprise. Furthermore, Guerilla marketing’s main point is to take the consumer by surprise, and make them feel positive about the advertised product or service.
In conclusion, most Guerilla marketing activities are done in large populated areas, such as the beach, busy streets, public places, and shopping centers. Some examples of Guerilla marketing are….
- Sample Distributing
- PR Stunts
- Viral Videos
- Airplane Banners
If you would like some ideas and to learn more about Guerilla marketing, read this article for more information on how your business can effectively benefit from Guerilla marketing or contact us at Adventure Ad Agency to talk about how Guerilla marketing should be used in your advertising campaign.