Most of us at some time or another have sold lemonade as a child or had a yard sale in our front yard. If you are one that did, do you remember the low cost and creative tactics used to attract business?
Without question, your cost to operate your lemonade stand, or yard sale was likely $20.00 or less. However, your sale brought in more money than what you put in to it. This is a great example of Guerilla marketing!
What is Guerilla marketing exactly?
Guerrilla marketing is a high energy, creative marketing strategy that promotes products, services, people and organizations, at a low cost.
Although Guerrilla marketing is highly effective for small businesses, large companies who don’t use traditional advertising channels should also consider Guerrilla marketing. As a matter of fact, it is actually very common for large businesses to use Guerrilla marketing, especially during long-running advertising campaigns.
You may be asking yourself, “Why is this strategy called Guerilla marketing?” To explain, the term ‘Guerilla marketing’ originated by Jay Conrad Levinson, in his 1984 book “Guerilla Advertising.”
More important, the term Guerrilla marketing got its inspiration from a form of warfare, called ‘Guerrilla Warfare.’ Guerrilla warfare strategies included ambush, and elements of surprise. Furthermore, Guerrilla marketing’s main point is to take the consumer by surprise. Consumers should feel positive about the advertised product or service.
In conclusion, most Guerilla marketing activities are done in large populated areas, such as the beach, busy streets, public places, and shopping centers. Some examples of Guerilla marketing are….
- Sample Distributing
- PR Stunts
- Viral Videos
- Airplane Banners
If you would like some ideas and to learn more about Guerrilla marketing, read this article for more information on how your business can effectively benefit from Guerrilla marketing. Feel free to contact us at Adventure Ad Agency and learn how to use Guerrilla Marketing in your advertising campaign.