Adventure Ad Agency is here to help business owners navigate what these new technologies mean for them and how business owners can take advantage of new developements.
One of these recent developments is that Google introduced Server-Side Tagging to Google Tag Manager and Tag Manager 360. This will allow digital marketers to move third-party tags off their sites. Instead, they will go into a new server container hosted in their Google Cloud account.
What is a “tag”?
The most common way to implement these tags is client-side!
Server-Side versus Client-Side Tags
To understand what server-side tagging is, it is first important to understand what it is replacing: client-side tagging.
With server-side tagging, the code is not processed on the page. Instead, the page calls a server where the actual processing is happening. This means that the code is no longer on the page slowing down everything else that needs to work on the website page. The code is being called and processed on a server.
Thus, by moving third-party tags off your site, fewer tags must load when your customers visit. This leads to faster page load times. Faster page load times lead to better user experience. Better user experience means happier website visitors and customers!
Why does this matter to me?
On the other hand, if businesses have none or very little code/tags on their website, there is no need to make the switch. You can’t optimize what isn’t there!
If you are interested in learning more about server-side tagging on Google Tag Manager or want to understand if Google Tag Manager is right for you, contact Adventure Ad Agency.